Role & responsibilitiesConduct comprehensive site auditing and proactively identify on-page and technical SEO opportunities.Document recommended solutions and work with development team to advise on implementationManage and review link structuring, canonicalisation, schema markup, cannibalization and core-vitals elementsMonitor crawl/indexation and uncover and troubleshoot any issues that ariseDevelop optimization strategies that increase the company's search engine results rankingsExperience with SEO industry programs, such as Google AnalyticsResearch SEO keywords to use throughout the company's website and marketing materialsSet measurable goals that demonstrate improvement in marketing effortsMonitor daily performance metrics to understand SEO strategy performanceBacklink building techniquesEfficiently communicate with other marketing professionals to align goalsCollaborate with others within the Product/Marketing department to manage SEO strategyUpdate content and website links for maximum optimization and search engine rankingsUnderstanding of search engine algorithms and ranking methodsKnowledge of keyword research and keyword tracking toolsFamiliar with tools such as Google keyword planner, Webmaster, Google Analytics etc.Comfortable analyzing high volumes of data on a daily basisAble to complete competitive analysis of other companies within the industryTechnical SEO experience (Website architecture, 301 redirects, Robots.txt best practices, Sitemaps, etc)Knowledge of HTML Semantics, Image optimization techniquesUnderstanding of DOM and Server Side/Browser(Client) RenderingHTML, CSS, JS knowledgeExperience with Core-vitalsExperience with Rich Text, Schema JSON, XML, Open Graph TagsStrong experience with Google Tag Manager, Analytics, and Search Console such as setting up event tracking, filters, and segmenting dataUnderstanding of Web Crawlers, Social Engine Bots, etcGood Writing & Speaking skillsUnderstanding of Mobile Responsive