Role Purpose Would be responsible for credit life sales in the territory across CANARA and drive thecompany's credit life sales strategy through dedicated credit life officers as well as throughthe retail channel. The incumbent is responsible to drive the credit life business across the mortgage, educationand other retail loan products within his geography. These loans have a yearly book size ofover Rs.2,000 crores. Implement key business development initiatives in the territory under purview to achieveAOP targets. Build and nurture relationships and engagement with the CHL retail team, Regional andCircle Heads, RAH Heads and Leadership teams to support sales growth. Ensure all business expenses and employee costs are within budgets as approved and in linewith business performance to maintain desired Cost Income ratios. Principal Account abilities: Key activities and decision making areas Typical Targetsand MeasuresDrive credit life attachment rates across loan products of the banks1. Achieve defined metrics for the Team as per Sales Activity Managementprocess/guidelines2. Achieve attachment rate for the Region as per AOP targets rolled out by SSBD 3. Ensure targeted activation rates are maintained of all RAH, Canfin and MSF locationsmapped to him4. Ensure support to the retail team to drive credit life sales at non mapped locations 5. Ensure targeted attachment rates are maintained across bank channels6. Hiring at >=90% of plan Attrition of key staff