BASIC KRAs Conduct comprehensive market research and analysis to identify trends,opportunities, and competitive landscapes in the digital marketing and websitedevelopment industry. Collaborate with cross-functional teams including marketing, design,development, and sales to gather and analyze business requirements. Develop detailed business cases, requirements documentation, and project plansto support the execution of digital marketing campaigns and website developmentprojects. Utilize analytical tools and methodologies to measure and track key performanceindicators (KPIs), ensuring alignment with project objectives and clientexpectations. Provide valuable insights and recommendations to optimize digital marketingstrategies, website performance, user experience, and conversion rates. Facilitate communication between stakeholders, project teams, and clients toensure clarity, transparency, and alignment throughout the project lifecycle. Proactively identify risks, issues, and dependencies, and develop mitigationstrategies to minimize project disruptions and maximize outcomes. Stay updated on industry best practices, emerging technologies, and markettrends to drive continuous organizational improvement and innovation.QULAIFICATIONS: Strong analytical skills with the ability to translate complex data into actionableinsights and recommendations. Excellent communication and interpersonal skills, with the ability to collaborateeffectively across teams and influence decision-making. Detail-oriented with a strategic mindset and a passion for driving business resultsthrough data-driven insights. Excellent communication skills, with an ability to translate data into actionableinsights High proficiency in technical writing