We are hiring dynamic and result-driven Area Sales Executives to manage secondary sales execution and strengthen market presence for Power Tools across assigned territories. The role involves distributor coordination, retailer management, market development, and ensuring consistent sell-out performance. Key Roles & Responsibilities Secondary Sales ExecutionAchieve assigned secondary sales targets for power toolsEnsure regular sell-out from distributors to retailers and end usersMonitor daily and weekly secondary sales performanceTake corrective actions to close sales gaps and improve off-take Channel & Retailer ManagementDevelop and maintain strong relationships with distributors, dealers, and retailersEnsure proper product availability, visibility, and merchandising at retail countersIdentify and onboard new retail outlets to expand market coverageStrengthen retailer engagement to enhance brand presence Market DevelopmentConduct product demonstrations, trials, and promotional activitiesSupport new product launches, schemes, and marketing initiativesCollect market and customer feedback to improve sales effectiveness Distributor CoordinationCoordinate with distributors for stock planning, order execution, and replenishmentTrack primary vs secondary sales gaps and maintain healthy inventory levelsEnsure effective implementation of company pricing policies and schemes Reporting & AnalysisSubmit daily sales reports, market feedback, and competitor activity updatesMaintain accurate customer, retailer, and outlet dataShare insights on market trends, pricing, and competitor movements Candidate Requirements37 years of experience in secondary sales, preferably in Power Tools / Hardware / Industrial ProductsStrong understanding of distribution and retail sales channelsProven experience in dealer handling, retail execution, and market expansionExcellent communication, negotiation, and relationship-building skillsWillingness to travel extensively within the assigned territoryTarget-driven mindset with strong execution focus