Software Marketing Job Vacancies in Mumbai

## Job Description: Marketing & Lead Generation Specialist (Software)We are seeking a high-energy, results-driven **Marketing & Lead Generation Specialist** to drive growth for our suite of custom software solutions and ready-to-use software products. This is a performance-focused role designed for a seasoned professional who excels at opening doors and building a robust sales pipeline.### **The Role**Your primary objective is to identify and qualify high-value leads for our software services and products. You will have the autonomy to develop and execute your own lead generation strategies to connect with decision-makers in the B2B space.***Employment Type:** Full-Time / Contract (Remote/Work From Home)***Compensation:** Competitive Base Salary + High-Incentive Commission Structure***Experience Required:** 5 to 10 years in Software Marketing/Lead Generation### **Key Responsibilities*****Lead Generation:** Proactively identify and engage potential clients for custom software development projects and off-the-shelf software products.***Multi-Channel Outreach:** Utilize LinkedIn, cold calling, email marketing, and networking to build a steady pipeline of prospects.***Market Positioning:** Clearly communicate the value proposition of our software solutions to target industries.***Qualification:** Vet incoming leads to ensure they meet our ideal client profile before handing them off to the technical/sales team.***Reporting:** Track and report on lead generation metrics, conversion rates, and campaign performance.### **Who You Are*****The Industry Veteran:** You have a minimum of **5 to 10 years of experience** specifically in marketing software (SaaS, Custom ERP/CRM, or specialized business tools).***Self-Starter:** You are comfortable working independently from home and managing your own schedule to hit targets.***Skilled Communicator:** You can articulate complex technical benefits in a way that resonates with business owners and executives.***Goal-Oriented:** You are motivated by a commission-heavy structure and thrive on closing the lead.### **What We Offer*****Location Independence:** 100% remote work-work from anywhere.***Performance Rewards:** A generous commission structure that ensures your hard work is directly reflected in your earnings.***Inclusion:** We value expertise above all else. There is **no age, education, or gender bar** for this position. If you can generate quality leads, we want to talk to you.

Conduct market research to identify selling possibilities and evaluate customer needs- Actively seek out new sales opportunities through cold calling, networking and social media- Set up meetings with potential clients and understand their concerns and requirements- Prepare and deliver appropriate presentations on products and services- Carryout POC and demo in co-ordination with support team.- Create frequent reviews and reports with sales and financial data- Contribute in developing a compelling solution and competitive pricing through the various stages ofthe opportunity- Negotiate/close deals and handle complaints or objections- Collaborate with sales consultant to achieve better results- Gather feedback from customers or prospects and share with internal teams- Gather market intelligence and be aware of competitor's products, features and pricing- Build long term relationship with new and existing customers- Prepare Monthly / Quarterly Business Plans