Marketing & Lead Generation Specialist (Software)

## Job Description: Marketing & Lead Generation Specialist (Software)

We are seeking a high-energy, results-driven **Marketing & Lead Generation Specialist** to drive growth for our suite of custom software solutions and ready-to-use software products. This is a performance-focused role designed for a seasoned professional who excels at opening doors and building a robust sales pipeline.

### **The Role**

Your primary objective is to identify and qualify high-value leads for our software services and products. You will have the autonomy to develop and execute your own lead generation strategies to connect with decision-makers in the B2B space.

***Employment Type:** Full-Time / Contract (Remote/Work From Home)

***Compensation:** Competitive Base Salary + High-Incentive Commission Structure

***Experience Required:** 5 to 10 years in Software Marketing/Lead Generation

### **Key Responsibilities**

***Lead Generation:** Proactively identify and engage potential clients for custom software development projects and off-the-shelf software products.

***Multi-Channel Outreach:** Utilize LinkedIn, cold calling, email marketing, and networking to build a steady pipeline of prospects.

***Market Positioning:** Clearly communicate the value proposition of our software solutions to target industries.

***Qualification:** Vet incoming leads to ensure they meet our ideal client profile before handing them off to the technical/sales team.

***Reporting:** Track and report on lead generation metrics, conversion rates, and campaign performance.

### **Who You Are**

***The Industry Veteran:** You have a minimum of **5 to 10 years of experience** specifically in marketing software (SaaS, Custom ERP/CRM, or specialized business tools).

***Self-Starter:** You are comfortable working independently from home and managing your own schedule to hit targets.

***Skilled Communicator:** You can articulate complex technical benefits in a way that resonates with business owners and executives.

***Goal-Oriented:** You are motivated by a commission-heavy structure and thrive on closing the lead.

### **What We Offer**

***Location Independence:** 100% remote work-work from anywhere.

***Performance Rewards:** A generous commission structure that ensures your hard work is directly reflected in your earnings.

***Inclusion:** We value expertise above all else. There is **no age, education, or gender bar** for this position. If you can generate quality leads, we want to talk to you.

• Experience

  5 - 10 Years

• No. of Openings

  1

• Education

  Graduate (B.B.A, B.Com, B.Sc, B.Tech/B.E)

• Role

  Marketing & Lead Generation Specialist

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Other

• Work Location Type

  Work from Home