JOB DESCRIPTIONWe are looking for a savvy content specialist to guide and develop the content creation process for our brand. As a content specialist, you will be required to research and define desired target audiences, manage the content creation and publishing process, and monitor consumer and content metrics. To ensure success as a content specialist, you should show a keen eye for detail and be highly creative. A skilled content specialist should be an expert storyteller and possess excellent knowledge of consumer and content trends.RESPONSIBILITIES-Meeting with the creative, marketing, and design teams to ideate and define content goals.-Researching content and consumer trends to ensure that content is relevant and appealing.-Developing content strategies to effectively reach the desired target audience and marketing goals.-Creating content for a variety of platforms including blogs, websites, and social media.-Proofreading and editing content before publishing.-Ensuring that SEO and SMO strategies are effectively implemented.-Managing content calendars and ensuring that the content remains consistent across all platforms.-Coordinating with the marketing, design, and writing teams to ensure the timely delivery of assignments.-Tracking consumer and content analytics and generating reports and presentations.-Keeping up to date with content trends, consumer preferences, and advancements in technology.REQUIREMENTS-Bachelor's degree in literature, journalism, marketing, communications, or similar.-A portfolio of published work.-Familiarity with content management systems such as WordPress, Drupal, and Joomla.-Good knowledge of content and layout design tools such as Adobe InCopy and InDesign.-Excellent computer skills with MS Office and Google Suite.-Good knowledge of various content platforms such as social media, blogs, and print media.-Strong understanding of content practices such as SEO, SMO, and PPC.