job description
we are looking for a savvy content specialist to guide and develop the content creation process for our brand. as a content specialist, you will be required to research and define desired target audiences, manage the content creation and publishing process, and monitor consumer and content metrics. to ensure success as a content specialist, you should show a keen eye for detail and be highly creative. a skilled content specialist should be an expert storyteller and possess excellent knowledge of consumer and content trends.
responsibilities
-meeting with the creative, marketing, and design teams to ideate and define content goals.
-researching content and consumer trends to ensure that content is relevant and appealing.
-developing content strategies to effectively reach the desired target audience and marketing goals.
-creating content for a variety of platforms including blogs, websites, and social media.
-proofreading and editing content before publishing.
-ensuring that seo and smo strategies are effectively implemented.
-managing content calendars and ensuring that the content remains consistent across all platforms.
-coordinating with the marketing, design, and writing teams to ensure the timely delivery of assignments.
-tracking consumer and content analytics and generating reports and presentations.
-keeping up to date with content trends, consumer preferences, and advancements in technology.
requirements
-bachelor's degree in literature, journalism, marketing, communications, or similar.
-a portfolio of published work.
-familiarity with content management systems such as wordpress, drupal, and joomla.
-good knowledge of content and layout design tools such as adobe incopy and indesign.
-excellent computer skills with ms office and google suite.
-good knowledge of various content platforms such as social media, blogs, and print media.
-strong understanding of content practices such as seo, smo, and ppc.