Content Marketing Specialist

Lurnweb

JOB DESCRIPTION

We are looking for a savvy content specialist to guide and develop the content creation process for our brand. As a content specialist, you will be required to research and define desired target audiences, manage the content creation and publishing process, and monitor consumer and content metrics. To ensure success as a content specialist, you should show a keen eye for detail and be highly creative. A skilled content specialist should be an expert storyteller and possess excellent knowledge of consumer and content trends.

RESPONSIBILITIES

-Meeting with the creative, marketing, and design teams to ideate and define content goals.

-Researching content and consumer trends to ensure that content is relevant and appealing.

-Developing content strategies to effectively reach the desired target audience and marketing goals.

-Creating content for a variety of platforms including blogs, websites, and social media.

-Proofreading and editing content before publishing.

-Ensuring that SEO and SMO strategies are effectively implemented.

-Managing content calendars and ensuring that the content remains consistent across all platforms.

-Coordinating with the marketing, design, and writing teams to ensure the timely delivery of assignments.

-Tracking consumer and content analytics and generating reports and presentations.

-Keeping up to date with content trends, consumer preferences, and advancements in technology.

REQUIREMENTS

-Bachelor's degree in literature, journalism, marketing, communications, or similar.

-A portfolio of published work.

-Familiarity with content management systems such as WordPress, Drupal, and Joomla.

-Good knowledge of content and layout design tools such as Adobe InCopy and InDesign.

-Excellent computer skills with MS Office and Google Suite.

-Good knowledge of various content platforms such as social media, blogs, and print media.

-Strong understanding of content practices such as SEO, SMO, and PPC.

Experience : 1 - 3 Years

No. of Openings : 3

Education : Any Bachelor Degree

Role : Content Marketing Specialist

Industry Type : Editors / Journalism / Content

Gender : [ Male / Female ]

Job Country : India