Perform research on current benchmark trends and audience preferences Design and implement social media strategy to align with business goals Manage monthly content calendar - Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) and manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, and YouTube, adapting content to suit different channels oversee, plan and deliver content across different platforms using scheduling tools create engaging multimedia content (and/or outsource this effectively) across multiple platforms