-Scan and analyze the current and past database of queries, requests, and complaints across platforms, synthesizing insights to understand customer concerns. -Conduct root cause analysis to identify areas for prevention or correction across various verticals based on the scanning results. -Utilize CRM technology and relevant tools to gather, interpret, and manage data points, ensuring effective execution of CRM activities for Malabar Gold & Diamonds. -Oversee the setup of CRM software in new stores, ensuring seamless integration and functionality while coordinating with the technical team. -Train store staff on CRM operations, emphasizing the benefits, processes, and importance of generating in-store data to enhance customer engagement. - Monitor CRM performance, analyzing metrics related to customer satisfaction, retention, and loyalty, and report findings to senior management for strategy refinement.