Key Responsibilities Social Media & Content ManagementContent Creation: Develop engaging text, image, and video content for platforms like LinkedIn, Facebook, and Instagram.Platform Management: Maintain the companys social media profiles and execute a consistent posting schedule.Community Engagement: Respond to comments and messages to build relationships with the audience. SEO & SEM (Search Marketing)SEO (Search Engine Optimization): Optimize website content and structure to improve organic rankings on Google for keywords like Steel Furniture Manufacturers in Maharashtra or Job Openings in Nashik.PPC (Pay-Per-Click): Assist in managing paid ad campaigns (Google Ads/Meta Ads) to generate immediate leads within a set budget.[Image showing the pillars of Digital Marketing: SEO, Social Media, Email, and Analytics] Email & Lead GenerationEmail Campaigns: Design and send newsletters or cold outreach emails to prospective B2B clients or candidate databases.Lead Tracking: Use CRM tools to track where leads are coming from and ensure they are passed to the Sales Officer for follow-up. Analytics & ReportingPerformance Monitoring: Use Google Analytics and social media insights to track campaign performance (Clicks, Impressions, Conversions).Reporting: Prepare monthly reports showing ROI (Return on Investment) and suggesting improvements for future campaigns.