Data Analyst Female Graduate Jobs in Noida

About the RoleWe are looking for a Performance Marketer with 1-3 years of hands-on experience in managing and optimizing paid advertising campaigns. The ideal candidate should be data-driven, performance-focused, and capable of generating quality leads while improving ROAS and reducing acquisition costs.Key ResponsibilitiesPlan, create, manage, and optimize Google Ads and Meta Ads campaigns.Manage Search, Display, Performance Max, Remarketing, and Lead Generation campaigns.Conduct keyword research, audience research, and competitor analysis.Optimize campaigns for Leads, CPL, CPA, CTR, Conversion Rate, and ROAS.Create and test different audiences, ad copies, creatives, and landing-page strategies.Set up and manage Meta Pixel, Google Tag Manager, GA4, and conversion tracking.Perform A/B testing of ads, creatives, audiences, and landing pages.Monitor daily advertising spend and ensure efficient budget utilization.Identify low-performing campaigns and take corrective actions.Prepare weekly/monthly performance reports with actionable insights.Coordinate with graphic designers, content writers, and developers for campaign requirements.Develop remarketing and retargeting strategies to improve conversions.Stay updated with Google Ads, Meta Ads, and digital advertising trends.Required Skills1-3 years of practical Performance Marketing experience.Strong hands-on knowledge of Google Ads & Meta Ads Manager.Good understanding of lead-generation campaigns.Knowledge of GA4, GTM, Meta Pixel, and conversion tracking.Understanding of landing-page optimization and conversion funnels.Strong analytical and problem-solving skills.Ability to manage multiple client campaigns and advertising budgets.Good understanding of Excel/Google Sheets and campaign reporting.Agency experience will be an added advantage.Key KPIsPerformance will primarily be measured on:Quality Leads GeneratedCost Per Lead (CPL)Cost Per Acquisition (CPA)Conversion RateReturn on Ad Spend (ROAS)Campaign profitabilityBudget utilization and optimizationLead quality improvementPreferred CandidateWe are looking for someone who is execution-focused and data-driven, not just familiar with the theoretical aspects of digital marketing. The candidate should be comfortable taking ownership of campaigns from setup and tracking to optimization and reporting.Experience: 1-3 YearsLocation: NoidaWork Mode: Work From OfficeEmployment: Full-Time

Roles and responsibilitiesWork closely with an analytics leadership and help improve business processes leveraging data science tools & techniquesUnderstand business requirements, convert them into analytical solutions and identify the right fields in the data to solve business problems.Maintaining/ creating the analytics datasets for the team, setup ETL processes to maintain this data end to end.Highlighting the data gaps in the systems and shared insights with business ops and product owner.Driving data hygiene in the system with different OPS managers.Analyze large amounts of information to discover trends and patterns.Manage day to day leadership and stakeholder communication including development planDocument work appropriately for production support and transition readinessAcquire & enhance understanding of multiple businesses in operations.Develop business analytics solutions to generate actionable insights as per business needs and work closely with cross capability teams throughout solution development lifecycle from design to implementation & monitoring

JOB TITLE : DATA ANALYSTABOUT XAPADS MEDIA:Started in 2008, Xapads is an India-based global Ad-tech platform offering 360 Digital Marketing solutions. Xapads brings in technology-driven advertising offering 360-degree digital marketing via their proprietary artificial intelligence and machine learning-driven award winning programmatic engine. We offer a bouquet of Cross Device & Multi Geo Supply across Display and Performance.Xapads has been expanding its operations and infrastructure to ensure continued innovation at global scale. We are a team of 150+ spread globally with our headquarters in Noida, India. Xapads currently operates 9 offices across India, US, Singapore, UAE, Indonesia, and Russia.JOB SUMMARY:We are looking for an energetic and street-smart individual to join our rapidly growing team. The ideal candidate should be extremely focused, goal-oriented, energetic and should possess knowledge about different ad platforms.ROLES RESPONSIBILITIES: One will work with large amounts of data related to user behaviour via Internal Product feed. You will need to see through the data and analyze it to find conclusions. Collecting, analyzing, and developing KPIs to identify key insights such as trends, potential risks, opportunities. Using modelling and analytics to understand how data impact campaign life-cycle. This may include assessing risks, determining fraud policies, or identifying inefficiencies in existing operations. Revenue Goal/Growth Attainment. Providing support to other teams with assessment and conclusions. Knowledge of statistics and experience using statistical packages for analysing datasets (Excel, R etc. ).JOB REQUIREMENTS: Very Good Communication and Writing skills are required. Extensive knowledge of Microsoft Office (preferred on Microsoft excel). Fresher candidate with excellent communication & polished presentation skills.QUALIFICATIONS AND SKILLS: Graduate from a good DU college with above 90% marks in maths