Roles and ResponsibilitiesExcellent Written and Verbal Communication Skills.Expert in creating strategy for Facebook, Twitter, LinkedIn, YouTube, blogs, etcEffectively planning, scheduling, and coordinating updates on major social media channelsPlanning digital marketing campaigns, including YouTube, Social Media and Digital advertising,Develop social media program initiatives for improving the community size.Monitor benchmarks for measuring the impact of social media, analyze, review, and report onOptimise performance to increase reach, generate leads and transactions and reduce cost. (multiple optimizations in a day if needed)Measuring and reporting on the performance of all digital marketing campaigns.Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with agencies and other vendor partnersHaving knowledge of managing Facebook, Instagram, LinkedIn, Twitter, Google, OTT Platforms (Must have worked in Social Media Platforms)Track and analyze website traffic flow and provide regular internal reports.Create performance reports with recommendations for improvements.Ability to work effectively on a team and independently,Content Planning & PostingPage-Post Promotions & CampaignsCommunity Engagement & DevelopmentLeads GenerationOnline Reputation Management