# Job Description - Field Sales Officer
## Position
**Field Sales Officer**
## Department
Sales & Marketing
## Reports To
Area Sales Manager / Regional Sales Manager
## Job Summary
The Field Sales Officer is responsible for generating sales by appointing distributors, developing retail outlets, maintaining customer relationships, achieving monthly sales targets, collecting market intelligence, and ensuring timely collections. The role requires extensive field travel and regular interaction with distributors, wholesalers, retailers, pharmacies, supermarkets, and institutional customers.
## Key Responsibilities
### Sales & Business Development
* Achieve assigned monthly, quarterly, and annual sales targets.
* Develop new business opportunities within the assigned territory.
* Appoint and manage distributors, dealers, and wholesalers.
* Increase product availability and visibility in retail outlets.
* Conduct daily market visits and retailer engagement.
* Identify new customers and convert leads into business.
* Execute company sales and promotional campaigns.
### Distribution Management
* Ensure adequate stock availability with distributors.
* Monitor secondary sales and retail movement.
* Resolve distributor and retailer issues promptly.
* Improve market coverage and numeric distribution.
### Retail Execution
* Visit retailers according to the beat plan.
* Ensure proper product display and merchandising.
* Monitor competitor pricing, schemes, and activities.
* Collect market feedback and customer requirements.
### Government & Institutional Sales
* Support participation in government tenders.
* Follow up on Government e-Marketplace (GeM) inquiries.
* Coordinate institutional orders with hospitals, NGOs, educational institutions, and corporate clients.
* Assist in documentation required for government and institutional sales.
### Sales Coordination
* Coordinate with the Head Office regarding order processing.
* Follow up on dispatches and deliveries.
* Ensure timely submission of sales reports.
* Coordinate with finance regarding outstanding payments.
### Collection & Receivables
* Collect payments within approved credit periods.
* Reduce overdue outstanding balances.
* Ensure proper documentation of collections.
### Reporting
* Submit Daily Sales Report (DSR).
* Update CRM/ERP/mobile application regularly.
* Share competitor activities and market intelligence.
* Maintain customer visit records.
## Daily Activities
* Visit 20-25 retail outlets per day.
* Meet distributors and key customers.
* Generate new enquiries.
* Book primary and secondary orders.
* Collect payments.
* Submit end-of-day reports.
## Key Performance Indicators (KPIs)
* Monthly Sales Achievement (%)
* New Distributor Appointments
* New Retailer Additions
* Product Availability
* Order Value
* Collection Efficiency
* Outstanding Control
* Beat Plan Adherence
* Market Coverage
* Customer Retention
## Required Qualifications
* Any Bachelor's Degree (BBA, , ., BA, or equivalent).
* MBA in Marketing is preferred.
* 1-5 years of field sales experience (FMCG, Healthcare, Personal Care, Consumer Goods, or Medical Products preferred).
* Freshers with strong communication skills may also apply.
## Skills Required
* Excellent communication and negotiation skills.
* Strong interpersonal and relationship-building ability.
* Territory management.
* Distributor management.
* Retail sales techniques.
* Presentation skills.
* Time management.
* Problem-solving ability.
* MS Excel, Word, and mobile reporting applications.
* Basic knowledge of CRM/ERP systems.
## Travel Requirements
* Extensive travel within the assigned territory.
* Must possess a valid two-wheeler driving license.
* Own two-wheeler preferred.
## Preferred Experience
Experience in:
* FMCG
* Hygiene & Personal Care Products
* Sanitary Napkins
* Medical Devices
* Consumer Healthcare
* Pharmacy Distribution
* Government Sales
* GeM Portal
* Institutional Sales
## Compensation
* Fixed Salary + Monthly Sales Incentives
* Travel Allowance (TA)
* Daily Allowance (DA) (where applicable)
* Mobile Reimbursement
* Performance Bonuses
## Career Growth
* Field Sales Officer
* Senior Sales Officer
* Area Sales Manager
* Regional Sales Manager
* Zonal Sales Manager
* National Sales Manager
Experience
2 - 3 Years
No. of Openings
1
Education
Graduate (B.C.A, B.B.A, B.Com, B.Sc)
Role
Field Sales Officer
Industry Type
Call Centre / BPO / ITES / LPO
Gender
Female
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office