 Analyze brand positioning and consumer insights
 Shape and communicate our vision and mission
 Translate brand elements into plans and go-to-market strategies
 Manage a team of marketing people working on brand initiatives
 Lead creative development to motivate the target audience to “take actionâ€
 Establish performance specifications, cost and price parameters, market applications and sales estimates
 Measure and report performance of all marketing campaigns, and assess ROI and KPIs
 Monitor market trends, research consumer markets and competitors’ activities
 Oversee new and ongoing marketing and advertising activities
 Monitor product distribution and consumer reactions
 Devise innovative growth strategies
 Align the company around the brand’s direction, choices and tactics
Must worked in FMCG