Area Sales Manager (ASM) - BangalorePositionArea Sales Manager (ASM)Location: Bangalore, KarnatakaDepartment: Sales & MarketingReports To: Regional Sales Manager / National Sales ManagerJob SummaryWe are looking for an experienced and result-oriented Area Sales Manager to lead and expand our business across Bangalore and surrounding regions. The ideal candidate will be responsible for driving sales growth, appointing and managing distributors, leading a team of Sales Officers, expanding retail coverage, and developing institutional and government business for Graciss Menstrual Care products.Key ResponsibilitiesSales & Business DevelopmentAchieve monthly, quarterly, and annual sales targets.Develop the Bangalore market through distributors, wholesalers, retailers, pharmacies, supermarkets, and modern trade.Identify new business opportunities and expand market presence.Increase product availability and visibility across the assigned territory.Team ManagementRecruit, train, mentor, and manage Sales Officers.Monitor daily field activities and ensure beat plan compliance.Conduct joint market visits with the sales team.Review team performance and implement corrective actions.Distributor ManagementAppoint new distributors and strengthen existing relationships.Ensure adequate stock availability and timely replenishment.Monitor primary and secondary sales.Resolve distributor issues related to supply, pricing, and payments.Retail & Institutional SalesExpand presence in pharmacies, medical stores, supermarkets, cosmetic stores, and general trade.Develop business with hospitals, clinics, maternity centres, NGOs, educational institutions, and corporate organizations.Support Government e-Marketplace (GeM) and institutional order execution.Market IntelligenceMonitor competitor activities, pricing, schemes, and product launches.Identify market trends and customer requirements.Share actionable market insights with management.Collection & Financial ManagementEnsure timely collection of outstanding payments.Maintain healthy distributor credit control.Coordinate with the finance team for receivables management.ReportingPrepare weekly and monthly sales reports.Forecast sales and inventory requirements.Submit accurate market and performance reports to management.Key Performance Indicators (KPIs)Sales Target AchievementDistributor AppointmentsSecondary Sales GrowthRetail Outlet CoverageNew Customer AcquisitionTeam ProductivityCollection EfficiencyOutstanding ControlMarket Share GrowthInstitutional & GeM BusinessQualificationBachelor's Degree in Business, Commerce, Marketing, or related field.MBA in Marketing is preferred.Experience5-10 years of sales experience in FMCG, Personal Care, Healthcare, Medical Devices, Hygiene Products, or Consumer Goods.Minimum 2-3 years as an Area Sales Manager or Team Leader.Experience managing distributors and field sales teams in Karnataka is preferred.Skills RequiredStrong leadership and team managementDistributor and channel managementExcellent negotiation and communication skillsSales planning and forecastingMarket development and territory managementInstitutional and Government sales knowledgeGeM portal exposureMS Excel, PowerPoint, and CRM reportingAnalytical and problem-solving skillsPreferred Industry ExperienceSanitary NapkinsFeminine Hygiene ProductsBaby CarePersonal CareFMCGMedical ConsumablesHealthcare ProductsTravel RequirementExtensive travel across Bangalore and Karnataka.Must possess a valid driving licence.Own two-wheeler or four-wheeler preferred.CompensationFixed Salary: