21

Microsoft Excel Job Vacancies in Haridwar

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  • Fresher
  • 7.0 Lac/Yr
  • Dehradun Road Haridwar
Data Entry Software Data Entry Forms Data Entry Speed Data Entry Automation Data Entry Validation Data Entry Audit Data Formatting Data Entry Accuracy Data Quality Control Data Cleansing Data Input Copy-Paste Data Accuracy Data Verification Numeric Keypad Keyboard Shortcuts Typing Speed Spreadsheet Management Data Extraction Google Sheets Microsoft Excel Data Collection
We are looking for a Data Entry Specialist to join our team. This part-time role is perfect for freshers and allows you to work from home. Your main job will be to input and manage data accurately and efficiently.**Key Responsibilities:**- **Data Entry:** Enter and update information in our databases. This will require attention to detail to ensure that all data is accurate.- **Data Verification:** Review and verify the accuracy of data before final submission. You'll need to check for errors and inconsistencies.- **Organizing Files:** Maintain and organize digital files and documents. Keeping everything tidy will help in easy retrieval of information when needed.- **Reporting Issues:** Communicate any issues or discrepancies you find in the data to your supervisor. This helps in maintaining data quality.**Required Skills and Expectations:**- **Attention to Detail:** You must be precise in your work to avoid errors in data.- **Basic Computer Skills:** Familiarity with computer usage, including typing and using software applications, is essential.- **Time Management:** You should be able to manage your time effectively to meet deadlines for data entry tasks.- **Team Player:** Although you will be working from home, good communication skills are important to collaborate with the team.This role is ideal for someone looking to start their career in data management while having the flexibility of working from home.
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  • 0 - 1 yrs
  • 4.8 Lac/Yr
  • Haridwar
Online Data Entry Data Management Data Processing Copy Editing Back Office Processing Non Voice Process MS Office Package Computer Operations
The role of Data Entry Operator involves accurately inputting and managing information within databases and systems. This position requires attention to detail and the ability to work independently from home.**Key Responsibilities:**- **Data Input:** Enter numerical and textual data into computer systems with precision to ensure correct record-keeping.- **Data Verification:** Review and verify data for accuracy, identifying any discrepancies and correcting them as needed to maintain high-quality information.- **Document Management:** Organize and maintain digital files, ensuring easy retrieval and storage of documents for future reference.- **Reporting:** Generate simple reports based on the data entered to assist higher management in decision-making processes.- **Communication:** Stay in touch with team members and supervisors to provide updates on tasks and seek clarification on any data-related issues.**Required Skills and Expectations:**Candidates should have a high school diploma (12th pass) and ideally possess basic computer skills, including familiarity with word processing and spreadsheet software. Attention to detail is crucial, as is the ability to work effectively without direct supervision. Good organizational skills are necessary to manage data and documentation efficiently. Basic communication skills will help in coordinating with colleagues and solving any data-related queries. A willingness to learn and adapt to new tools and processes is also essential for success in this role. Candidates with 0 to 1 year of experience are welcome to apply.
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  • Fresher
  • 6.5 Lac/Yr
  • Haridwar
Non Voice Process Back Office Processing English Typing MS Office Package Basic Computers Copy Editing Computer Operations Hindi Typing Copy Paste Jobs Online Data Entry Offline Data Entry Typing Skills Communication Skills Data Entry MS Office Data Processing Mails Data Management
We are looking for a reliable Data Entry Operator to join our team. This part-time role is suitable for freshers and allows you to work from home. Your main job will be to input, update, and maintain data accurately in our systems.**Key Responsibilities:**- **Data Input:** You will enter data into our systems from various sources. This requires attention to detail to ensure accuracy.- **Data Verification:** You will check the entered data for errors and correct any discrepancies to maintain high data quality.- **File Management:** You will organize and manage digital files, ensuring easy access and retrieval of data when needed.- **Data Analysis:** Occasionally, you may be asked to assist in analyzing data to provide insights and reports for the team.- **Reporting:** You will be required to generate basic reports based on the data you manage, which will help in decision-making.**Required Skills and Expectations:**- **Attention to Detail:** You must be meticulous to ensure all data entries are accurate and complete.- **Basic Computer Skills:** Proficiency in using computers, particularly typing and managing files, is essential.- **Familiarity with Software:** Basic knowledge of spreadsheet and word processing software will be beneficial.- **Time Management:** You should be able to manage your time effectively, completing tasks within deadlines.- **Willingness to Learn:** As a fresher, being open to learning new tools and methods will help you succeed in this role.
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  • 1 - 7 yrs
  • 2.8 Lac/Yr
  • Haridwar
Good Command On Tally Excel Tally ERP Tally
a full time job for an accountant who knows good about tally and excel.We are seeking a skilled and detail-oriented Accountant to join our growing team. The ideal candidate will be responsible for managing financial records, preparing accurate reports, and ensuring compliance with all relevant laws and regulations. You will handle day-to-day accounting tasks, including bookkeeping, invoicing, bank reconciliations, and expense tracking. The role also involves preparing monthly, quarterly, and annual financial statements, assisting with audits, and maintaining proper documentation of all transactions.Candidates should have a strong understanding of accounting principles, proficiency in accounting software, and excellent analytical skills. A degree in Accounting, Finance, or a related field is preferred, along with prior experience in a similar role. Attention to detail, integrity, and the ability to meet deadlines are essential qualities for this position.You will work closely with management to provide financial insights that support business decisions and growth. Strong communication skills are required to collaborate effectively with team members and external stakeholders.
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  • 0 - 1 yrs
  • 8.5 Lac/Yr
  • Female
  • Dehradun Road Haridwar
Copy-Paste Data Accuracy Data Entry Audit Data Entry Forms Data Entry Software Data Entry Speed Data Entry Validation Data Formatting Data Quality Control Data Entry Automation Data Input Data Cleansing Data Entry Accuracy Data Verification Google Sheets Spreadsheet Management Data Extraction Typing Speed Microsoft Excel Keyboard Shortcuts Numeric Keypad Data Collection Online Data Entry Data Entry Specialist Data Entry Executive Work From Home Home Based Work
We are seeking a detail-oriented Data Entry Specialist to join our team on a part-time basis, working from home. This role is perfect for someone who is organized and has a keen eye for detail. The ideal candidate will have completed at least their 10th grade education and possess basic computer skills.**Key Responsibilities:**- **Data Entry:** Accurately input data into the company's database or spreadsheets. This involves ensuring that all information is captured correctly and without errors.- **Data Verification:** Review and verify data for accuracy and completeness. It is crucial to check for any discrepancies in the information entered.- **Maintain Records:** Organize and maintain files and records for easy retrieval. Keeping files well-structured will help enhance productivity.- **Report Generation:** Prepare regular reports based on entered data. This will assist in monitoring data trends and needs within the organization.- **Communicate with Team:** Collaborate with other team members about data needs or issues. Good communication is essential for effective teamwork and to resolve any queries promptly.**Required Skills and Expectations:**Candidates should have basic computer skills, including proficiency in Microsoft Office applications like Word and Excel. Strong attention to detail and the ability to work independently are critical for this role. Good time management skills and the capacity to meet deadlines are also important. A proactive attitude and willingness to learn will help in successfully fulfilling job responsibilities. Being female is a specific requirement for this position.
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Business Development Executive (Male)

Ranoson Product Pvt. Ltd.

  • 2 - 8 yrs
  • 3.5 Lac/Yr
  • Haridwar
Microsoft Excel Field Sales Leadership Presentation Skills Strategic Communication Negotiation Skills Negotiation
We are a four-decade-old company (based in Haridwar, Uttarakhand) with an outlook for the future having rich and diverse experience in precision spring manufacturing. We are looking for an energetic and passionate Sales Executive (on-site) who wants to link their career growth to the organization's growth. The ideal candidate will have excellent communication and persuasion skills. If you are adept at connecting with people and transforming leads into loyal customers, this is the role for you.Job DescriptionRole DescriptionA Sales Executive plays a pivotal role in achieving the sales targets and generating revenue for the organization.Responsibilities and DeliverablesData sourcing and management: Identifying new prospects and business opportunitiesGenerating inquiries and converting them into ordersSales conversion and managing relationshipsUpdating/upgrading domain knowledge to grow into a sales managerExperience and QualificationsGraduate degree in any relevant fieldA minimum of 2-8 years of sales experience in any industry (preferably B2B sales)Perks & BenefitsPerformance incentives based on sales targetsTransport allowance
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  • 1 yrs
  • 1.3 Lac/Yr
  • Sidcul Haridwar
Internet Media General Office Management Microsoft Excel Back Office Sales English Language
Office assistant prefer Internet surfing two wheeler or four wheeler drive office management
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Computer Skills Microsoft Excel Customer Relationship
Responsibilities:1. Managing and overseeing the day-to-day operations of the back office.2. Supervising a team of back office staff and providing guidance and support.3. Ensuring all back office processes and procedures are followed accurately and efficiently.4. Handling customer inquiries and complaints in a timely and professional manner.5. Analyzing data and preparing reports for management.6. Monitoring and improving back office efficiency and productivity.7. Collaborating with other departments to ensure seamless operations.
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Hiring For Account Executive

Bajrang Consultancy & Security Services

Microsoft Excel Tally TDS Bookkeeping Purchase Accounting Taxation Invoice Processing Account Payable Finance Balance Sheet Purchase Entry Vendor Payments Tally ERP Tally Software TDS Return Tally GST
Accounts Executive (Finance & Administration) This professional handles the daily financial paperwork and basic accounting functions of the business. This role is common in small to medium-sized enterprises (SMEs).Key Responsibilities:Bookkeeping: Accurately recording all daily financial transactions (sales, purchases, receipts, payments) into accounting software (like Tally or QuickBooks).Payable/Receivable: Managing Accounts Payable (AP) (paying vendor bills) and Accounts Receivable (AR) (generating invoices and following up on client payments).Reconciliation: Performing bank and ledger reconciliations to ensure the company's records match bank statements.Compliance: Assisting with the preparation of documents for tax filings, such as GST and TDS (in the Indian context).
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Hiring For B.A Freshers - Back Office Operation Executive

Scinext Group Skills & Technology Private Limited

Microsoft Office Back Office Processing Banking Operations Computer Operations Work From Home Backend Typing Skills Basic Computer Skills MS Office QRC
Axis Bank - Young Banker ProgramPost-Asst ManagerSalary- 35000/-*Process Process:-*Online Application >> Online Assessment >> Online Interview >> Get Provisional Training Offer Letter >> Training >> Join Axis BankLevel 1 :- Written Test : Verbal Ability, Analytical Ability, Numerical Ability, Written English Test, Listening Comprehension TestLevel 2 :- Video Interview : Online Interview with Axis Bank TeamNote: The selected candidates shall be enrolled in the program ABYB and the 4 Month offline campus training in Manipal Global Banglore with 5000 Stypn Salary.During classroom training all-Accommodation / Fooding / Medical/ 1 Tablet Free.After completing 4 month campus training at Manipal University of BFSI , the candidate will start 90 days OJT at Axis Bank , OJT salary will be 25000/- for 3 month . At this time, the candidate will start receiving salary. After the OJT,You are eligible if: Your age is less than 30 Years Graduation Degree (10+2+3 pattern or 10+2+4 pattern) is compulsory Graduates from any stream with 50% in 10th, 12th, Graduation Candidates in the final year who have appeared for their final Semester Exam can also apply
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Office Accountant

Innodote Automation Solutions

  • 1 - 2 yrs
  • Haridwar
Microsoft Excel Staff Management Office Superintendent Administrative Skills Account Payable Bank Reconciliation GST Return GST Microsoft Office
Job Title: Office Accounts cum Administrative ExecutiveLocation: HaridwarJob Type: Full-timeExperience: 2+ years preferredJob Summary:We are seeking a detail-oriented and organized Office Accounts cum Administrative Executive to handle day-to-day accounting operations along with general administrative duties. The ideal candidate should have a strong background in accounting, proficiency in office software, and excellent communication and coordination skills.Key Responsibilities:Accounting Responsibilities:Maintain day-to-day financial transactions including accounts payable/receivable, petty cash, and bank reconciliation.Prepare and maintain financial reports, ledgers, and statements.Handle invoicing, billing, and GST filings.Assist in budgeting, audit preparation, and financial forecasting.Coordinate with external accountants or auditors as needed.Administrative Responsibilities:Manage office supplies, maintain inventory, and ensure smooth daily operations.Assist in scheduling meetings, handling correspondence, and document management.Support HR tasks like attendance records, leave management, and employee onboarding documentation.Handle vendor and utility payments, and manage service contracts.Ensure compliance with organizational policies and local regulations.Requirements:Bachelors degree in Commerce, Business Administration, or related field.Proven experience in a similar dual role (Accounts + Admin).Proficiency in MS Office (Word, Excel, Outlook) and accounting software (Tally, Busy, or similar).Knowledge of GST, TDS, and basic financial compliance.Excellent organizational and multitasking skills.Good communication skills (written and verbal).Ability to work independently and as part of a team.Preferred Qualifications:Experience in Sales and Service business Familiarity with office management procedures.
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Communication Skills MS Excel Microsoft Office Callings Hiring Sourcing Screening
Hiring for 15 Talent Acquisition Jobs in Dehradun,Haridwar,Mussoorie,Rishikesh, for Freshers,Required Educational Qualification is : Other Bachelor Degree with Good knowledge in communication skills,MS Excel,Microsoft office,callings,Hiring,Sourcing,Screening etc.
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Data Entry Executive Fresher

Universal Enterprises

Non Voice Process Back Office Processing Online Data Entry Copy Editing MS Office Package Hindi Typing Basic Computers Data Management Data Processing Communication Skills Copy Paste Jobs Typing Skills English Typing
Hiring for 79 Data Entry Executive Jobs in Haridwar, Rishikesh, Shivpuri, Dehradun, Tehri Garhwal, Pauri Garhwal, Devpura, Haridwar, Meerut, for Freshers, Required Educational Qualification is : Higher Secondary, Secondary School, Vocational Course, Diploma, Professional Degree, B.A, B.Arch, B.C.A, B.B.A, B.Com with Good knowledge in Non Voice Process, Back Office Processing, Online Data Entry, Copy Editing, MS Office Package, Hindi Typing, Basic Computers, Data Management, Data Processing, Communication Skills, Copy Paste Jobs, Typing Skills, English Typing etc.,
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English Typing Back Office Processing Copy Editing MS Office Package Basic Computers Non Voice Process Online Data Entry Data Processing Typing Skills Computer Operations Copy Paste Jobs
We are looking for 23 Data Entry Executive Posts in Delhi NCR,Gujral Nagar, Jalandhar,Rajkot,Shimla,Haridwar,Nagpur,Bhopal, with deep knowledge in English Typing,Back Office Processing,Copy Editing,MS Office Package,Basic Computers,Non Voice Process,Online Data Entry,Data Processing,Typing Skills,Computer Operations,Copy Paste Jobs and Required Educational Qualification is : Higher Secondary, Secondary School, Vocational Course, Diploma, Advanced/Higher Diploma, B.A, B.Arch, B.C.A, B.B.A, B.Com
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Microsoft Excel Convincing Power Negotiation Skills
About UsSPARSH POLYCHEM PVT. LTD: A leading engineering plastics compounder and exporter located in Bahadurgarh, Haryana, India. We are a well-known name in the field of polymer compounding, supplying natural and pre-colored raw materials to many automotive, electrical, and consumer goods industries. We specialize in compounding PC, PBT, ABS, PMMA, HIPS, SAN, PET, NYLON 6,66, PP, and various alloys (PC/ABS, PC/PBT, PMMA/ABS, PET/PBS, PA/ABS). We are ISO 9001:2015 certified. For more information, visit our website: www.sparshpolychem.com.Responsibilities: Research and identify potential customers in the market. Reach out to potential customers via physical visits to introduce our premium engineering polymer compounds. Showcase product features and benefits persuasively. Engage with customers to understand their requirements and preferences. Build and maintain professional relationships with key decision-makers in target accounts. Regularly visit customer offices to increase product awareness, establish rapport, and identify new customers. Provide excellent customer service by addressing questions, complaints, and queries promptly. Handle queries received via telephone and email, providing written or oral responses as quotations. Continuously strive to improve sales techniques and customer engagement strategies. Maintain accurate records of customer activity and report sales activity to the management team. Source and procure raw materials and supplies. Negotiate terms, prices, and contracts with suppliers. Monitor inventory levels and place orders as needed. Ensure timely delivery of materials to meet production schedules. Evaluate supplier performance and address any issues. Work with the marketing team to develop advertising campaigns for new products or services.
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Hiring For Back Office Staff

Denim India Pvt Ltd

Customer Care Back Office Processing Coordination Skills Back End Processing MS Office Word
Job Openings for 20 Back Office Staff Jobs for Freshers in Gwalior,Jhansi,Dehradun,Kanpur,Nainital,Ranchi,Haridwar,Roorkee,Agra,Lucknow, having Educational qualification of : Higher Secondary, Secondary School, Diploma, B.A, B.B.A, B.Com, B.Sc, M.A, M.B.A/PGDM, M.Com with Good knowledge in customer care,Back Office Processing,Coordination Skills,Back End Processing,MS Office Word etc.
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Opening For Business Development Executive

JNJ Technologies and services LLP

Communication Skills Time Management Pre Sales Executive Leadership Negotiation Skills Motivating Skill Lead Generation Direct Sales Microsoft Excel Product Promotion
JNJ Technologies & Services LLP Job Description Position: Business Development Executive Shift Timing: 10 AM to 7 PM - Monday to Saturday (Remote) Company: JNJ Technologies & Services LLP - http://jnjservices.co.in/ Location: Vijayawada, Andra Pradesh Language: English & Hindi Salary: 2.50 LPA to 4.80 LPA We are looking for a resilient, empathic Business Development Executive to contribute to the growth of our company. Business development executives are responsible for finding and retaining clients, encouraging extant clients to purchase added products or features, and remaining abreast of changes in consumption. Requirements: Bachelor's degree in business management, marketing, or related field. 0 - 3 years' relevant work experience in business development or similar field preferred. Excellent written and verbal communication skills. Ability to handle multiple projects simultaneously and work under pressure. Proficient in Microsoft Office and relevant software. Responsibilities: Identifying profitable business opportunities Conducting extensive market research Creating actionable business strategies Nurturing relationships with clients Analyzing market trends.
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Marketing Executive

Ses Facility Management Pvt Ltd

  • 3 - 5 yrs
  • 3.8 Lac/Yr
  • Haridwar
Direct Marketing Microsoft Excel Marketing B2B Marketing
Job descriptionFull job descriptionWe are seeking an individual who has a proven experience in sales and marketing, preferably in the private security or facility management industry. An individual should have excellent communication, presentation & negotiation skills.We are seeking a goal-oriented individual with integrity & sincerity to drive business development in a private security company based out of Uttarakhand.Conduct comprehensive market research to identify potential clients, market trends, competitor analysis, and new business opportunities within the facility management sector.Build and maintain strong relationships with existing and potential clients, understanding their needs, and offering tailored facility management solutions to meet their requirements.Develop and implement strategic business development plans to expand the company's footprint in the facility management market. This includes identifying key decision-makers, initiating contact, and leading the negotiation process to secure new contracts.Represent the company at industry events, conferences, and networking functions to enhance the company's visibility and establish strategic partnerships within the facility management community.Track and analyze sales performance metrics, prepare regular reports, and provide insights to senior management to support decision-making and drive business growth.Bachelor's degree in Business Administration, Marketing, or a related field. Master's degree preferred.Proven track record in business development, preferably within the facility management industry.Strong understanding of facility management solutions, industry trends, and client needs.Excellent communication, negotiation, and interpersonal skills.Ability to work independently and as part of a team in a fast-paced environment.Proficiency in CRM software, Microsoft Office Suite, and other relevant business development tools.Results-driven mindset with a focus on achieving sales tar
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Human Resource (0-6 Years)

Enexpert Consulting

Digital Communication Interpersonal Skills Computer MS Excel MS Office Word MS Office Outlook Project Leader Team Manager Team Leader-wordpress Business Understanding
HR INTERNSHIP Duration: 2 Months (Remote) HR interns work under the supervision of the HR manager to provide administrative support to the HR department. They post and remove job advertisements when needed, schedule interviews with shortlisted candidates. We are looking to Trained an passionate and driven HR intern to assist our HR department with administrative and HR related tasks. The HR interns responsibilities include updating employee absence records, filing HR documents accordingly, initiating background checks on shortlisted candidates, and providing suitable recommendations to improve HR policies. We are providing the WFH full time Internship in HR profile in which we give complete chance to every candidates to enhance there knowledge in there interested profile. The internship would be of 45 days which will be completely unpaid but the candidate is going to learn each and everything for the field like in entire period of internship we are going to make them learn HR Intern Responsibilities: Screening potential employees' resumes and application forms to identify suitable candidates to fill company job vacancies. Organizing interviews with shortlisted candidates. Posting job advertisements to job boards and social media platforms. Removing job advertisements from job boards and social media platforms once vacancies have been filled. Assisting the HR staff in gathering market salary information. Preparing and sending offer letters or emails to candidates. Coordinating new hire orientations. Responding to staff inquiries regarding HR policies, employee benefits, and other HR-related matters. HR Intern Requirements: Bachelor's degree in human resource management or studying toward a degree in human resource management or related field. Proficiency in all Microsoft Office applications. The ability to work as part of a team. Strong problem-solving skills. Excellent administrative and organizational skills. Effective communication
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  • 1 - 7 yrs
  • Haridwar
Computer Operations Microsoft Excel Microsoft Word PPT Mails Letter Drafting Coordination Skills Administrator Back Office Coordinator
Job Openings for Back Office Coordinator Job with minimum 1 Year Experience in Haridwar,Microsoft Excel,Microsoft Word,ppt,Mails,Letter Drafting,Coordination Skills,Administrator,Back Office Coordinator, having Educational qualification of : Other Bachelor Degree with Good knowledge in Computer Operations, Microsoft Excel,Microsoft Word,ppt,Mails,Letter Drafting,Coordination Skills,Administrator,Back Office Coordinator etc.
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Walk-in For Talent Acquisition Executive

Skywings Advisors Private Limited

Communication Skills Sourcing Screening MS Excel Microsoft Office Calling Managing Interview Hiring
We are looking for 10 Talent Acquisition Executive Posts in Dehradun,Haridwar,Rishikesh,Mussoorie, with deep knowledge in Communication Skills,Sourcing,Screening,MS Excel,Microsoft Office,Calling,Managing Interview,Hiring and Required Educational Qualification is : B.A, B.C.A, B.B.A, B.Com
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  • 2 - 5 yrs
  • Haridwar
Microsoft Excel Professional Communication Sales Build Management Convenc Convincing Power Product Knowledge Customer Management
Job descriptionRole & responsibility We are a four-decade-old company (based in Haridwar, Uttarakhand) with an outlook for the future having rich and diverse experience in precision spring manufacturing. We are looking for an energetic and passionate Sales Executive (on-site) who wants to link their career growth to the organization's growth. The ideal candidate will have excellent communication and persuasion skills. If you are adept at connecting with people and transforming leads into loyal customers, this is the role for you.
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  • Fresher
  • 12.0 Lac/Yr
  • Haridwar
Data Accuracy Copy-Paste Data Entry Accuracy Data Entry Automation Data Cleansing Data Entry Forms Data Entry Audit Data Entry Speed Data Entry Validation Data Formatting Data Quality Control Keyboard Shortcuts Data Verification Google Sheets Numeric Keypad Spreadsheet Management Microsoft Excel Data Extraction Typing Speed
We are looking for a Data Entry Specialist who will help manage and input data efficiently from the comfort of your home. This is a part-time position perfect for freshers who have completed at least the 10th grade.**Key Responsibilities:**- **Data Input:** Accurately enter various types of information into databases or software systems. This ensures that all records are up-to-date and correct.- **Data Verification:** Review the entered data for errors and check for accuracy. This step is crucial to maintain the integrity of the data.- **Record Keeping:** Organize and maintain files for easy access. Keeping documents structured helps in quick retrieval when necessary.- **Communication:** Collaborate with team members through emails or messaging platforms for any queries or updates regarding data entries.**Required Skills and Expectations:**- Attention to detail is critical for this role. Ensuring that data is accurate and free from errors is a key requirement.- Basic computer skills, including familiarity with typing, spreadsheets, and data management software, are necessary for effective data entry.- Strong organizational skills are important to help manage multiple tasks and complete assignments on time.- A proactive attitude and willingness to learn as this is an entry-level position aimed at freshers who are eager to gain experience.- Good communication skills help in understanding instructions and collaborating well with team members.
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Opening For Marketing Executive

Bajrang Consultancy & Security Services

Direct Marketing Internet Marketing Digital Marketing Basic Computers Marketing Communication Field Marketing Negotiation Skills Presentation Skills Marketing Interpersonal Skills Selling Skills Sales Tele Marketing Product Marketing Online Marketing Microsoft Excel
FMCG (Fast-Moving Consumer Goods)?FMCGs, also known as Consumer Packaged Goods (CPG), are products that are:Sold quickly and at a relatively low cost.Purchased frequently (often daily or weekly).Consumed rapidly or have a short shelf life.Examples of FMCG Products:Food & Beverages: Packaged snacks (biscuits, chips), soft drinks, dairy (milk, cheese), ready-to-eat meals.Personal Care: Soaps, shampoos, toothpaste, cosmetics, detergents.Household Items: Cleaning supplies, toilet paper, over-the-counter medicines.2. The Core Challenge of FMCG MarketingThe market is characterized by high volume, low margins, and fierce competition. Since the products are low-cost, consumers exhibit low brand loyalty and often make impulse decisions at the point of purchase.The primary goal of FMCG marketing is to:Maximize Visibility: Ensure the product is on every shelf and highly visible (extensive distribution).Drive Trial: Get the consumer to buy the product the first time (promotions, offers).Build Top-of-Mind Recall: Make the brand the first one the consumer thinks of (powerful branding and advertising).3. Key FMCG Marketing Strategies & TrendsFMCG marketing operates across two main arenas: In-Store/Traditional and Digital/Modern.
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