- Plan and execute digital marketing campaigns:Responsible for developing comprehensive strategies and implementing online marketing initiatives to drive traffic and conversion.- Manage social media accounts:Create engaging content, schedule posts, monitor engagement, and analyze performance to optimize social media presence.- Conduct keyword research and optimize website content:Identify relevant keywords, update website content, and implement SEO strategies to improve search engine rankings.- Monitor and analyze website traffic:Use tools like Google Analytics to track website performance, identify trends, and make data-driven decisions to enhance online visibility.- Create and manage email marketing campaigns:Develop email marketing strategies, design newsletters, segment email lists, and track campaign performance to improve email engagement.- Stay updated on digital marketing trends:Keep abreast of industry trends, best practices, and innovative technologies to develop cutting-edge digital marketing campaigns.Skills and Expectations:- Strong understanding of digital marketing concepts.- Proficiency in social media management tools and email marketing platforms.- Knowledge of SEO best practices and ability to conduct keyword research.- Analytical mindset with the ability to interpret data and make strategic decisions.- Excellent communication skills to create compelling content and engage with online audiences effectively.- Ability to work independently in a remote work environment and meet deadlines consistently.