Plan, create, manage, and optimise Meta/Facebook & Instagram advertising campaigns. Handle multiple real estate project and lead-generation campaigns. Monitor campaign performance, CPL, leads, conversions, and budgets. Create appropriate audience targeting, retargeting, and remarketing campaigns. Coordinate with the content and creative team for ad creatives, videos, and campaign requirements. Track leads and campaign performance through the CRM/ERP. Analyse campaign data and continuously optimise campaigns for better results. Prepare regular campaign performance and expenditure reports. Ensure project advertisements follow required company and project compliance requirements.