Copywriter Graduate Experience Jobs in Kolkata

Responsibilities:1. Conceptualize and prepare ad creatives, including static images and video ads.2. Develop landing pages, website artwork, and project communication taglines.3. Schedule and evaluate marketing campaigns; conduct ad account audits and optimizations.4. Set up and manage assets on various platforms (e.g., Google, Meta, LinkedIn).5. Design and execute creative changes mid-campaign in real-time.6 Use hyperlocal data to strategize for local markets.7. Optimize landing pages and audit lead feedback.8. Plan, execute, and measure experiments and conversion tests.9. Develop social media accounts and content to generate traffic and engagement.10. Conduct market research and competitor analysis to identify trends and technologies.Requirements:1. Understanding of the graphics and video creation process.2. Knowledge of marketing content requirements.3. Strong copywriting and caption writing skills.4. Excellent communication skills for team collaboration and client communication.5. Availability on phone/WhatsApp during non-office hours.Preferred Qualifications:1. 3+ years of experience in a similar marketing/branding role preferred.2. Knowledge of SMM & Digital Ads.3. Experience with digital marketing software: Meta Ads, Google Ads.4. Attention to detail and the ability to analyze data and trends.5. Bachelors degree or higher in Business Administration.6. In-depth knowledge of social media platforms, best practices, and website analytics.Competencies:1. Good communication skills.2. Smart and presentable.3. Creativity and attention to detail.4. Honesty and integrity.5. Ability to analyze market trends and consumer psychology.

SOME BASIC KRAS: Write clear, concise, and compelling copy for various platforms, including print,digital, and social media. Craft engaging product descriptions that highlight the features and benefits of aproduct or service. Develop copy for advertising campaigns, including slogans, taglines, andpromotional materials. Create engaging and shareable social media content, including posts, tweets, andcaptions for images and videos. Conduct keyword research and apply relevant keywords to enhance onlinecontent. Incorporate search engine optimization (SEO) strategies into web content toimprove visibility and ranking in search engines. Review and edit copy for grammar, spelling, and style to ensure it is error-freeand maintains a consistent tone and style.CANDIDATE SKILLS REQUIRED: Strong command of the language, excellent grammar and punctuation, and theability to craft clear, engaging, and error-free content. Ability to adapt writing style and tone to match the brand's voice and guidelines,as well as to suit different media and platforms. Solid understanding of marketing principles and the ability to create copy thatpersuades and influences readers to take action. Familiarity with search engine optimization (SEO) best practices and the ability toincorporate relevant keywords to improve online visibility. Creative thinker with the ability to generate innovative ideas for content andmarketing campaigns. Ability to think outside the box and bring fresh perspectives to content creation.QUALIFICATIONS: Bachelor's degree in English, Journalism, Marketing, Communications, or arelated field. Proven experience as a copywriter or in a similar role. Portfolio of published articles or copywriting samples. Proficiency in using SEO tools and analytics platforms.

Job Responsibility:Conducting in-depth research on given topics;Drafting informative SEO-based content and copies for different platforms;Complete grasp on writing various kinds of content that include blogs, articles, proposals, reports, booklets, brochures, webpages, whitepapers, etc with perfect precisions;Writing captivating copies of emails, social media posts, newsletters, etc for the various kinds of business;Comparing the content and copies of the competitors and drafting better content and copies than competitors;Excellent ability to write captivating content and copies for various products and services;Collaborating with graphic designers and giving them important and decisive suggestions on designs;Knowledge of keyword research is a plus but not required;Finally, robust motivation to attack deadlines with quality content and copies is a must.Desired Skills:Excellent content writing and copywriting skills;Excellent editing and proofreading skills;Excellent research skill is mandatory;Ensure the content and copy is free from any sort of plagiarism and grammatical errors;An impeccable grasp of writing in English;Exposure to writing content in flawless Hindi and other languages;An impeccable grasp of the writing, and that includes the current idioms and current trends of the slang of that language;Ability to describe highly complicated matters in an uncomplicated, informative, and yet captivating manner to the audience;Understanding of the latest SEO practices is desired but not mandatory;Knowledge of on-page SEO is desired but not mandatory;Bachelors Degree in Communication, Marketing, Journalism, English, or any other related field is desired by not mandatory.Experience:1 3 YearsSalary:Rs. 15,000 - Rs. 30,000