Campaign Manager Job Vacancies in Kolkata

- Develop and implement affiliate marketing strategies: Create and execute effective affiliate marketing campaigns to drive traffic, increase sales, and meet revenue goals.- Recruit and manage affiliate partners: Identify potential affiliate partners, negotiate terms, onboard new partners, and maintain relationships to ensure high level of engagement.- Analyze performance metrics: Monitor and analyze key performance indicators such as conversion rates, click-through rates, and ROI to optimize affiliate marketing efforts and maximize results.- Stay up-to-date with industry trends: Keep abreast of latest trends in affiliate marketing, identify new opportunities, and implement best practices to stay ahead of the competition.- Collaborate with cross-functional teams: Work closely with internal teams such as marketing, sales, and product development to align affiliate marketing efforts with overall business objectives.Required Skills and Expectations:- 1-3 years of experience in affiliate marketing or digital marketing.- Advanced/Higher Diploma in marketing or related field.- Proven track record of managing successful affiliate marketing campaigns.- Strong negotiation and communication skills to effectively onboard and manage affiliate partners.- Analytical mindset with the ability to interpret performance data and make data-driven decisions.- Creative thinker with the ability to develop innovative strategies to drive affiliate program growth.- Proficiency in affiliate marketing tools and platforms.

Key ResponsibilitiesPlan, set up, and manage Google Ads and Meta Ads campaigns (Search, Display, Video, and Social).Handle campaign budgets, bidding strategies, and ensure maximum ROI within allocated spends.Conduct keyword research, audience segmentation, and competitor analysis for campaign optimization.Create and test ad creatives, copies, and landing pages to improve click-through and conversion rates.Analyze campaign performance using Google Analytics, Google Ads Manager, and Meta Business Suite.Implement A/B testing and performance improvement strategies to enhance ad performance.Track and report key metrics like CPC, CTR, ROAS, and CPA to evaluate success.Stay up-to-date with the latest digital advertising trends and platform updates.Coordinate with content and design teams for consistent messaging and branding.Required Skills & QualificationsBachelors degree in Marketing, Business, or a related field.Minimum 2 years of experience in digital marketing.Minimum 1 year of proven experience managing Google Ads and Meta Ads campaigns.Proven record of handling 10 Lakhs+ ad spend across campaigns.Strong understanding of CPC, CTR, ROAS, CPA, and campaign optimization techniques.Proficiency in Google Analytics, Google Ads Manager, and Meta Business Suite.Strong analytical, reporting, and communication skills.Preferred QualificationsGoogle Ads or Meta Blueprint Certification.Experience with remarketing, conversion tracking, and audience retargeting.Basic understanding of SEO and content marketing.