1. Academic Counselors primary role is to contact all leads generated through various mediums and also expand the database by employing various techniques to generate leads 2. Employ effective consultative techniques including pre-call planning and productive questioning strategies that lead to winning business.3. Must be able to follow the 4 steps of Counseling : Opening, Probing, Supporting & Closing.4. The Counselor must understand the specific motivations of each prospect in order to facilitate the prospects decision. 5. Must also be able to generate revenue for the company and create value addition by building brand reputation.6. Give valuable advice/ counseling on the courses offered by the company to every single lead generated via various media.7. Capturing of accurate and complete information in Customer Relationship Management system (CRM).8. Must be able to build strong rapport with the prospect & set maximum video counseling /group counseling / presentations etc.9. Developing and building a lead generation plan, meeting or exceeding monthly or annual targets.10. Understanding the need of the client, objective of considering the course and deliver customized counselling.