Product Marketing Jobs

Product Marketing Manager - B2B SaaS/TechExperience: 6-9 YearsLocation: ChennaiAbout the Role:Talent Zone Consultant is looking for an experienced Product Marketing Manager to drive product positioning, go-to-market strategy, demand generation, and customer adoption for B2B SaaS/technology products.Key Responsibilities:Develop product positioning, messaging, value propositions, and GTM strategies.Lead marketing plans for new product launches and feature releases.Partner with Product, Sales, Demand Generation, and Customer Success teams.Develop sales enablement materials including presentations, case studies, battlecards, and product collateral.Conduct market research, customer insights, and competitive analysis.Drive product adoption, demand generation, and pipeline growth.Track marketing performance and use data to improve campaigns and GTM initiatives.Key Skills: Product Marketing, B2B SaaS, GTM Strategy, Product Positioning, Product Launches, Demand Generation, Market Research, Competitive Analysis, Sales Enablement, Customer Adoption, Marketing Analytics.

About the role: This position will assist the marketing team in executing go-to-market campaigns.Desired Profile: Degree or equivalent in marketing or business Excellent oral and written skills Passion for food and alcoholic beverage sectors Management experience is a plus Energetic, driven, and highly organized Must have a passion for marketing Pro-active self-starter Ability to prioritize effectively Good team player able to work well with various stakeholders Ability to travel across India for meetings and events Location: Mohali, Sector 82,Experience: 0-2 yearsResponsibilities: The responsibilities will include but may not be restricted to the following: Brand Management: Developing and maintaining the brand identity for key mandates of the organisation, ensuring consistency across all marketing channels. Work with the team in building strategy, implementation of plans (both b2b and b2c), and evaluation. Marketing Strategy: Creating comprehensive marketing plans with the team that outline objectives, target markets, positioning strategies, and tactics for reaching key target audiences effectively. This may include traditional advertising, digital marketing, social media campaigns, retail partnerships, and promotional events. Market Research: Conducting market research to understand consumer trends, preferences, and behaviors related to food products. This includes analyzing competitors and identifying opportunities for differentiation. Content Creation: Generating engaging content for marketing materials, including website copy, product descriptions, infographics, blog posts, social media posts, and email newsletters. Campaign Management: Planning and executing marketing campaigns from start to finish, including budget allocation, timeline management, and performancetracking. This involves coordinating with internal teams and external agencies to ensure successful implementation. Analytics and Reporting: Monitoring and analyzing the performance of marketing campaigns using key performance indicators (KPIs). Generating reports to evaluate the effectiveness of marketing efforts and identify areas for improvement. Relationship Management: Develop and maintain strong and continuous relationships with influencers and key opinion leaders Design: Work with the design team to curate key visuals for the mandate Events: Organize and manage influencer, trade, and healthcare events Partnerships: Set up and execute media and brand partnerships Stay abreast of the ever-changing industry landscape and best practices in the field Identify trends and explore new collaborative opportunities Vendor Management Manage database of key activities and contacts Support wider marketing team with various projects

We are seeking a Marketing Executive specialized in Ethyl Acetate to join our team in Ahmedabad, India. The ideal candidate will have 8 to 12 years of relevant experience and a strong understanding of chemical marketing strategies.In this role, you will be responsible for developing and executing marketing strategies for Ethyl Acetate, identifying potential customers, and building long-lasting relationships. You'll also analyze market trends to identify opportunities for growth and expansion. Additionally, you will collaborate with the sales team to create promotional materials and campaigns that effectively communicate the product's benefits.Key responsibilities include: - Market Research: Conducting thorough analyses of market trends and customer needs to inform marketing strategies and identify business opportunities for Ethyl Acetate.- Customer Relationship Management: Developing and maintaining strong relationships with clients to ensure customer satisfaction and loyalty. This involves regular communication and support to address their needs.- Sales Support: Collaborating closely with the sales team to design and implement effective promotional campaigns that drive product awareness and sales conversion.- Reporting and Analysis: Tracking sales data and preparing reports to assess the effectiveness of marketing efforts, demonstrating strong results and areas for improvement.Candidates should possess a Bachelor's degree, excellent communication skills, a solid foundation in chemical marketing, and a proven ability to work collaboratively in a team environment. A results-driven mindset and the ability to adapt to market changes are essential for success in this role.

EXPERIENCE IN CONSTRUCTION EQUIPMENT MARKETING - We are looking for a Marketing Manager in Pune, India, with 10 to 15 years of experience in strategic marketing. The ideal candidate should possess a postgraduate degree and is expected to lead our marketing initiatives effectively.In this role, you will be responsible for developing and implementing comprehensive marketing strategies. You will analyze market trends and consumer preferences to position our products effectively. Additionally, you will oversee the marketing team, ensuring they execute campaigns that align with our overall goals.You will create and manage the marketing budget, making strategic decisions about resource allocation. Regularly reporting on the performance of marketing campaigns will be essential to demonstrate the impact of your efforts. You will collaborate with other departments to ensure coordinated efforts across the organization.To be successful, you should have strong leadership skills, enabling you to inspire and motivate your team. Effective communication skills are crucial for conveying ideas clearly and working collaboratively with cross-functional teams. A proven track record in digital marketing is essential, as is experience with analytics tools to measure campaign success.We expect you to be proactive and innovative, constantly seeking new opportunities for growth. Your ability to think strategically and operate tactically will directly impact our brand's presence in the market. A hands-on approach will help in driving the team towards achieving our marketing objectives.

Requirement - Designation - Jr. Executive Department - Marketing Experience - 1-2 yearsQualification - B tech/Bsc / MBA (marketing), BBASoftware knowledge - Coraldraw, illustrator, Photoshop, CanvaSkills - SEO knowledge, print media knowledge, coordination. Must - Excellent English communication (written and speaking) Creative thought processActiveOpen for travelling (local + outstation)

We are seeking a Marketing Executive to join our dynamic team in Mohali. The ideal candidate should have 1 to 5 years of experience in marketing and be ready to contribute to our company's growth.Key Responsibilities:- Market Research: Conduct thorough research to understand market trends and customer preferences. This helps in identifying new opportunities and refining marketing strategies.- Campaign Development: Assist in creating and implementing marketing campaigns across various channels. Your input will be vital in reaching our target audience effectively.- Content Creation: Generate appealing content for marketing materials, social media posts, and newsletters. This includes writing and editing to ensure clarity and engagement.- Data Analysis: Monitor and analyze marketing data to evaluate campaign performance. This will help in making informed decisions for future marketing efforts.- Collaboration: Work closely with other departments, like sales and product development, to align marketing strategies with company goals.Required Skills and Expectations:Candidates should be detail-oriented and possess strong communication skills. A good grasp of digital marketing tools and techniques is essential. Proficiency in data analysis and experience with content management systems will be advantageous. The ideal candidate should also be adaptable, able to work under pressure, and demonstrate a willingness to learn and grow within the marketing field. A proactive mindset and creativity in solving challenges are highly valued.

The Sales Coordinator will play a key role in supporting the sales and marketing team to drive business growth in the chemical and industrial products sector. This position involves operational coordination, client interaction, and strategic support to ensure smooth sales processes, effective market penetration, and enhanced customer satisfaction.Key ResponsibilitiesSales Support & Coordination Assist the sales team with order processing, quotations, proposals, and client communication. Coordinate with logistics, technical, and finance departments to ensure timely delivery and customer satisfaction. Maintain accurate documentation of contracts, orders, and client communications.Client Management & Interaction Handle customer inquiries and provide product information. Ensure smooth communication between clients and the sales team. Support account managers in building and maintaining strong client relationships. Provide technical support and timely updates to clients.Lead Generation & Business Development Track and follow up on leads generated through exhibitions, online platforms, industrial networks, and referrals. Identify and approach potential customers, distributors, and OEMs to expand market reach. Convert leads into business opportunities through effective follow-up and relationship management.Strategy & Market Research Support the development and implementation of sales and marketing strategies. Conduct market research to identify new business opportunities in industrial segments such as coatings, adhesives, construction chemicals, and polymers. Compile competitor activities, market trends, and customer requirements for management reporting.Promotional Activities & Communication Assist in planning and executing product presentations, seminars, exhibitions, and promotional campaigns. Coordinate the creation and distribution of marketing materials (brochures, product data sheets, social media posts, email campaigns).Reporting & Analysis Prepare monthly sales performance reports and submit periodic business updates to management. Monitor market feedback and competitor analysis to support sales strategy. Maintain and update customer and industry contact databases.Skills & Qualifications Bachelor's degree in chemistry, Chemical Engineering, Marketing, Business Administration, or related field. 25 years of experience in sales coordination, sales support, or marketing within the chemical or industrial products sector. Strong understanding of B2B sales processes, technical product marketing, and industrial applications. Excellent communication, negotiation, and presentation skills. Proficiency in CRM tools, MS Office, and digital marketing platforms. Strong organizational, analytical, and reporting skills with attention to detail. Ability to work independently and collaborate with cross-functional teams. Willingness to travel for client visits when required. Customer-focused mindset with a proactive approach to problem-solving.

We are looking for a Marketing Manager with 2 to 5 years of experience in the logistics industry. The ideal candidate will develop and implement marketing strategies to boost our brand presence and drive customer engagement in Chennai, India.Key Responsibilities:- Strategy Development: Create and execute marketing plans that align with company goals, focusing on increasing market share in the logistics sector.- Market Research: Analyze market trends, customer needs, and competitor activities to identify opportunities for growth.- Campaign Management: Design and oversee marketing campaigns, utilizing various channels such as digital marketing, social media, and print advertising to reach target audiences.- Content Creation: Generate engaging content, including brochures, newsletters, and website updates, to promote our services and enhance customer interaction.- Collaboration: Work closely with sales, operations, and customer service teams to ensure a unified approach to marketing and communication efforts.Required Skills and Expectations:The candidate should possess strong analytical skills, allowing them to interpret market data and adjust strategies accordingly. Excellent communication and interpersonal skills are essential for collaborating with various teams and presenting ideas clearly. Additionally, the ability to manage multiple projects and meet deadlines is crucial. A solid understanding of digital marketing tools and techniques is required, along with the ability to think creatively and strategically. Candidates must also show a strong commitment to the logistics industry and a desire to contribute to its growth.

Identify and approach potential customers for logistics and transportation services.Generate new business opportunities through cold calling, field visits, references, online platforms, and market research.Develop and maintain strong relationships with existing and prospective clients.Understand customer transportation and logistics requirements and provide suitable solutions.Coordinate with the operations team to ensure smooth execution of customer requirements.Prepare quotations, negotiate rates, and follow up with clients for business closure.Visit customers regularly to build relationships and generate repeat business.Maintain a database of customers, leads, enquiries, and business opportunities.Follow up on enquiries and convert leads into confirmed business.Monitor competitors, market trends, freight rates, and customer requirements.Achieve monthly and quarterly sales/marketing targets.Prepare regular reports on leads, customer visits, sales, and business development activities.Resolve customer queries and coordinate internally for timely solutions.Work towards increasing the company's customer base and revenue.

Role Focus: B2B Sales, Client Visits, Lead Generation, Market DevelopmentKey Responsibilities:Meet industrial clients, contractors, plant engineers, and OEMsBuild new client relationships & manage existing accountsFollow up on inquiries, quotations, and ordersGenerate leads through field visits, LinkedIn, and exhibitionsCoordinate with back office for quotations and dispatchesSkills Needed:Basic knowledge of valves/industrial products (training can be given)Strong communication & presentation skillsFieldwork experience (preferred)Own two-wheeler (preferred for travel)