Area Sales Manager (4-5 Years)

Area Sales Manager (ASM) - Bangalore

Position

Area Sales Manager (ASM)

Location: Bangalore, Karnataka

Department: Sales & Marketing

Reports To: Regional Sales Manager / National Sales Manager

Job Summary

We are looking for an experienced and result-oriented Area Sales Manager to lead and expand our business across Bangalore and surrounding regions. The ideal candidate will be responsible for driving sales growth, appointing and managing distributors, leading a team of Sales Officers, expanding retail coverage, and developing institutional and government business for Graciss Menstrual Care products.

Key Responsibilities

Sales & Business Development

Achieve monthly, quarterly, and annual sales targets.

Develop the Bangalore market through distributors, wholesalers, retailers, pharmacies, supermarkets, and modern trade.

Identify new business opportunities and expand market presence.

Increase product availability and visibility across the assigned territory.

Team Management

Recruit, train, mentor, and manage Sales Officers.

Monitor daily field activities and ensure beat plan compliance.

Conduct joint market visits with the sales team.

Review team performance and implement corrective actions.

Distributor Management

Appoint new distributors and strengthen existing relationships.

Ensure adequate stock availability and timely replenishment.

Monitor primary and secondary sales.

Resolve distributor issues related to supply, pricing, and payments.

Retail & Institutional Sales

Expand presence in pharmacies, medical stores, supermarkets, cosmetic stores, and general trade.

Develop business with hospitals, clinics, maternity centres, NGOs, educational institutions, and corporate organizations.

Support Government e-Marketplace (GeM) and institutional order execution.

Market Intelligence

Monitor competitor activities, pricing, schemes, and product launches.

Identify market trends and customer requirements.

Share actionable market insights with management.

Collection & Financial Management

Ensure timely collection of outstanding payments.

Maintain healthy distributor credit control.

Coordinate with the finance team for receivables management.

Reporting

Prepare weekly and monthly sales reports.

Forecast sales and inventory requirements.

Submit accurate market and performance reports to management.

Key Performance Indicators (KPIs)

Sales Target Achievement

Distributor Appointments

Secondary Sales Growth

Retail Outlet Coverage

New Customer Acquisition

Team Productivity

Collection Efficiency

Outstanding Control

Market Share Growth

Institutional & GeM Business

Qualification

Bachelor's Degree in Business, Commerce, Marketing, or related field.

MBA in Marketing is preferred.

Experience

5-10 years of sales experience in FMCG, Personal Care, Healthcare, Medical Devices, Hygiene Products, or Consumer Goods.

Minimum 2-3 years as an Area Sales Manager or Team Leader.

Experience managing distributors and field sales teams in Karnataka is preferred.

Skills Required

Strong leadership and team management

Distributor and channel management

Excellent negotiation and communication skills

Sales planning and forecasting

Market development and territory management

Institutional and Government sales knowledge

GeM portal exposure

MS Excel, PowerPoint, and CRM reporting

Analytical and problem-solving skills

Preferred Industry Experience

Sanitary Napkins

Feminine Hygiene Products

Baby Care

Personal Care

FMCG

Medical Consumables

Healthcare Products

Travel Requirement

Extensive travel across Bangalore and Karnataka.

Must possess a valid driving licence.

Own two-wheeler or four-wheeler preferred.

Compensation

Fixed Salary:

• Experience

  4 - 5 Years

• No. of Openings

  1

• Education

  Graduate (B.C.A, B.B.A, B.Com, B.Sc)

• Role

  Area Sales Manager

• Industry Type

  FMCG / Retail

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office