Digital Marketing Strategist should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.Responsibilities Develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition. Plan and execute all digital marketing, including SMM/SEM, marketing email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Analyze web traffic metrics and suggest solutions to boost web presence Monitor marketing and sales performance metrics to forecast trends Build strong client relationships through social media interaction Identify advertising needs Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Establish best practices in digital marketingOther desirable aspects: Demonstrable experience leading and managing SMM/SEM, Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement Superior communication skills, both internal and client-facing Ability to work effectively with a variety of internal teams, including Creative, Media and Technical Delivery Specialists Strong interest in technology or digital marketing