digital marketing strategist should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
responsibilities
• develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• plan and execute all digital marketing, including smm/sem, marketing email, social media and display advertising campaigns
• design, build and maintain our social media presence
• measure and report performance of all digital marketing campaigns, and assess against goals (roi and kpis)
• identify trends and insights, and optimize spend and performance based on the insights
• analyze web traffic metrics and suggest solutions to boost web presence
• monitor marketing and sales performance metrics to forecast trends
• build strong client relationships through social media interaction
• identify advertising needs
• plan, execute, and measure experiments and conversion tests
• collaborate with internal teams to create landing pages and optimize user experience
• utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• evaluate emerging technologies. provide thought leadership and perspective for adoption where appropriate
• establish best practices in digital marketing
other desirable aspects:
• demonstrable experience leading and managing smm/sem,
• working knowledge of html, css, and javascript development and constraints
• strong analytical skills and data-driven thinking
• up-to-date with the latest trends and best practices in online marketing and measurement
• superior communication skills, both internal and client-facing
• ability to work effectively with a variety of internal teams, including creative, media and technical delivery specialists
• strong interest in technology or digital marketing
Experience
3 - 5 Years
No. of Openings
2
Education
B.E, M.B.A/PGDM, Any Bachelor Degree, Professional Degree
Role
Digital Marketing Strategist
Industry Type
Education / Teaching / Training / Colleges /Institutes / Universities
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office