Drive sales growth for premium architectural and furniture hardware products. Develop and execute sales plans to achieve monthly and annual targets. Lead and manage showroom, field sales, and key account teams. Build relationships with dealers, distributors, architects, interior designers, contractors, builders, and developers. Identify new business opportunities and strategic partnerships. Monitor sales performance and ensure target achievement. Conduct market research and competitor analysis. Handle major customer negotiations and project discussions. Coordinate with procurement and operations for timely product availability. Prepare sales reports, forecasts, and MIS for management. Ensure excellent customer service and after-sales support.