Job Description: Develop and plan marketing strategies for the assigned brands. Plan and implement ATL & BTL activities such as promotional activities, print advertisements, events, point-of-sale marketing, etc. Create, direct and monitor product launch thematic advertising, advertorial, editorial approval, and joint promotion with PR partners and third parties. Co-work with respective trade channels for promotional mechanisms, special offers, in-store displays, and POS materials. Plan, monitor, and review the marketing budget. Plan and execute new product launches. Conceptualize and initiate digital and social media campaigns through working with various digital agencies. Responsible for planning and delivering innovative content across all social media platforms. Responsible for content creation including design and copywriting for digital ads and related marketing collaterals. Measure and report the performance of all digital marketing campaigns. Monitor competitor's activities through print, TVC advertisements, and data analysis, as well as current market performance and trends.