Job Description:
· Develop and plan marketing strategies for the assigned brands.
· Plan and implement ATL & BTL activities such as promotional activities, print advertisements, events, point-of-sale marketing, etc.
· Create, direct and monitor product launch thematic advertising, advertorial, editorial approval, and joint promotion with PR partners and third parties.
· Co-work with respective trade channels for promotional mechanisms, special offers, in-store displays, and POS materials.
· Plan, monitor, and review the marketing budget.
· Plan and execute new product launches.
· Conceptualize and initiate digital and social media campaigns through working with various digital agencies.
· Responsible for planning and delivering innovative content across all social media platforms.
· Responsible for content creation including design and copywriting for digital ads and related marketing collaterals.
· Measure and report the performance of all digital marketing campaigns.
· Monitor competitor's activities through print, TVC advertisements, and data analysis, as well as current market performance and trends.
Experience : 3 - 6 Years
No. of Openings : 2
Education : Any Bachelor Degree
Role : Brand Executive
Industry Type : Hospitals / Medical / Healthcare Equipments
Gender : Female
Job Country : India