Marketing Specialist Job Vacancies in Mira Road

## Job Description: Marketing & Lead Generation Specialist (Software)We are seeking a high-energy, results-driven Marketing & Lead Generation Specialist to drive growth for our suite of custom software solutions and ready-to-use software products. This is a performance-focused role designed for a seasoned professional who excels at opening doors and building a robust sales pipeline.### The RoleYour primary objective is to identify and qualify high-value leads for our software services and products. You will have the autonomy to develop and execute your own lead generation strategies to connect with decision-makers in the B2B space.*Employment Type: Full-Time / Contract (Remote/Work From Home)*Compensation: Competitive Base Salary + High-Incentive Commission Structure*Experience Required: 5 to 10 years in Software Marketing/Lead Generation### Key Responsibilities*Lead Generation: Proactively identify and engage potential clients for custom software development projects and off-the-shelf software products.*Multi-Channel Outreach: Utilize LinkedIn, cold calling, email marketing, and networking to build a steady pipeline of prospects.*Market Positioning: Clearly communicate the value proposition of our software solutions to target industries.*Qualification: Vet incoming leads to ensure they meet our ideal client profile before handing them off to the technical/sales team.*Reporting: Track and report on lead generation metrics, conversion rates, and campaign performance.### Who You Are*The Industry Veteran: You have a minimum of 5 to 10 years of experience specifically in marketing software (SaaS, Custom ERP/CRM, or specialized business tools).*Self-Starter: You are comfortable working independently from home and managing your own schedule to hit targets.*Skilled Communicator: You can articulate complex technical benefits in a way that resonates with business owners and executives.*Goal-Oriented: You are motivated by a commission-heavy structure and thrive on closing the lead.### What We Offer*Location Independence: 100% remote work-work from anywhere.*Performance Rewards: A generous commission structure that ensures your hard work is directly reflected in your earnings.*Inclusion: We value expertise above all else. There is no age, education, or gender bar for this position. If you can generate quality leads, we want to talk to you.

Key Responsibilities:? Creating and executing a strong performance marketing strategy & execution plan? Developing and managing digital prospecting and re-marketing campaigns? Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC (Customer Acquisition Cost)? Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels? Identifying and testing new channels to continue to meet or exceed established critical metrics? Working closely with the management to share funnel conversion improvement ideas, feedback & present results? Identifying replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition with an implement, test and measure mindset? Coordinate regular deep dives into the acquisition performance, build report models and analyze the performance of advertising campaigns? Work closely with other teams and stakeholders to ensure acquisition goals are metStrategy & Roadmap? Determine the audiences? Set strategic objectives? Create a social media strategy? Plan & execute content marketing? Manage digital mediaRequired Skill Set? 2+ years of experience in driving Performance Marketing for a consumer internet startup? Strong project management, creative & analytical skills combined with an affinity for data? Strong track record of managing acquisition & retention campaigns across channels? Self Driven individual with high ownership & a team player? Willing to cope up with a fast paced environment? Motivated and independent to act with precision and initiative? Expertise across all mainstream Paid & CRM Channels? Social Media Marketing