Company DescriptionEstablished in 2010, Ridge IVF is a reputable fertility clinic based in Delhi, specializing in comprehensive infertility treatments. Our experienced team of gynecologists, obstetricians, and fertility specialists use advanced medical techniques, including in vitro fertilization (IVF), to support patients in achieving their family goals. With more than 50,000 successful gynecological and obstetric procedures performed in the last three decades, we are committed to delivering personalized care. Backed by over 40 years of expertise in infertility treatment, Ridge IVF ensures high-quality services tailored to individual needs.Role DescriptionThis is a full-time on-site role for a Digital Marketing Executive, located in New Delhi. The Digital Marketing Executive will be responsible for planning and executing marketing campaigns, managing social media strategies, creating web content, and analyzing data to optimize performance. Tasks also include monitoring web analytics, working closely with the marketing and medical teams, and ensuring the alignment of digital efforts with organizational goals.QualificationsStrong expertise in Marketing and Communication to effectively promote services and engage with the audienceProficiency in SEO, Social Media Marketing, Ads and Web Content Writing for creating, curating, and managing digital contentKnowledge of Web Analytics to analyze campaign performance and identify trends for optimizationCapability to work collaboratively in a team and independently in an on-site environmentExcellent organizational skills and attention to detailBachelors degree in Marketing, Communications, or a related fieldPrevious experience in healthcare or fertility clinic marketing is a plus