- Develop and implement marketing strategies to promote products and services- The Marketing Executive will be responsible for creating plans and executing marketing campaigns to increase brand awareness and drive sales.- Conduct market research to identify trends and opportunities- The candidate will be required to analyze market data, customer behavior, and competitor activities to identify areas for growth and new marketing opportunities.- Manage social media platforms and create engaging content- The Marketing Executive will be responsible for managing the company's social media accounts, creating content, and engaging with followers to build brand loyalty.- Coordinate with the sales team to ensure marketing efforts support sales objectives- The candidate will collaborate with the sales team to align marketing strategies with sales goals, ensuring a cohesive approach to driving revenue.- Monitor and analyze the performance of marketing campaigns- The Marketing Executive will track key metrics, analyze campaign results, and adjust strategies as needed to optimize performance and achieve goals.Skills and Expectations:- Strong communication and interpersonal skills- Proficiency in digital marketing tools and platforms- Ability to work independently and as part of a team- Attention to detail and strong analytical skills- Knowledge of market research techniques- Bachelor's degree in Marketing, Business, or related field