- Develop and implement business strategies to achieve sales growth, market expansion, and operational efficiency.- Identify new business opportunities, partnerships, and emerging markets within construction, mining, oil & gas, and infrastructure sectors.- Lead, mentor, and manage sales, service, and operations teams to ensure high performance and professional growth.- Set clear objectives, conduct performance reviews, and provide regular training to enhance product and industry knowledge.- Oversee the sales process from lead generation to deal closure, ensuring targets are met or exceeded.- Approve pricing strategies, key quotations, tenders, and major client negotiations in line with company policy.- Ensure smooth execution of projects, timely delivery of machinery, and efficient after-sales service.- Coordinate with logistics, service, technical, and finance teams to align operations with customer commitments.- Build and nurture relationships with key clients, government bodies, and industry stakeholders.- Ensure high levels of customer satisfaction through timely communication, support, and problem resolution.- Prepare and manage budgets for sales, operations, and marketing activities.- Ensure adherence to legal regulations, industry standards, and company policies, especially in terms of equipment safety and environmental norms.- Keep abreast of market trends, competitor activities, and emerging technologies in the heavy equipment sector.- Collaborate with senior leadership on strategic initiatives and provide updates on key business developments.