responsible for promoting the company's products or services, generating new business, achieving sales targets, and maintaining strong relationships with customers. The main responsibilities include identifying potential customers through calls, emails, networking, referrals, and other sales activities. A Sales Executive communicates with customers to understand their requirements and recommends suitable products or services.They prepare quotations, proposals, product presentations, and demonstrations when required. They handle customer questions and objections, negotiate commercial terms within company guidelines, and work toward successfully closing sales. Regular follow-up with prospects is essential to convert leads into customers and ensure a smooth sales process.A Sales Executive also maintains good relationships with existing customers by providing timely support, addressing concerns, and identifying opportunities for repeat business, upselling, and cross-selling. They keep accurate records of customer interactions, leads, opportunities, and sales activities using CRM systems.They monitor market trends, competitor activities, and customer preferences and share useful information with management. Sales Executives also coordinate with marketing, finance, operations, and logistics teams to ensure effective service delivery.Finally, they prepare regular sales reports, monitor their performance against targets, and continuously develop their product knowledge and selling skills to contribute to the company's overall growth and profitability.