The Sales Executive will be responsible for generating leads, making outbound and inbound sales calls, and conducting direct marketing activities in Nikol, Ahmedabad. The role requires at least 1-2 years of experience in sales and marketing, with a focus on lead generation and closing sales. The ideal candidate should have strong communication skills, be adept at cold-calling and customer relationship management, and be able to work independently to meet sales targets. A 12th pass qualification is required, and the role is open to female candidates who are willing to work full time from the office location.