About the jobAs Sr. Social Media Manager, you'll manage an organisation's online presence by developing a strategy, producing good content, analysing usage data, facilitating customer service and managing projects and campaigns.ResponsibilitiesAs a Sr. Social Media Manager, you'll need to:Use customer insights, research, industry knowledge to develop strategic marketing plans and digital adoption/acquisition campaigns, driving more targeted and personalized engagement for members and patientsDrive innovation by supporting implementation of or introducing new digital channels for member/patient engagementYou will be an expert support of digital marketing tactics; work with marketing or product partners to improve campaigns with digital content; assist with cross team programsLead digital campaign developmentExperience in leading Social Media teamYou will be a strategic advisor and digital advocateEstablish collaborative relationships with important partners across the organization, and externally vendorsHandle Development, creative and engaging social media strategies and lead generation (Google Ads & Facebook Ads, Instagram, etc.)Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram, adapting content to suit different channelsCreate engaging multimedia content (and/or outsource this effectively) across multiple platformsDevelop, launch and manage new competitions and campaigns that promote your organisation and brandForm key relationships with influencers across the social media platformsUndertake audience researchManage and facilitate social media communities by responding to social media posts and developing discussionsMonitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insightsResearch and evaluate the latest trends and techniques in order to find new and better ways of measuring so