Job Overview:The Assistant Branch Manager (ABM) will support the Branch Manager in overseeing daily branch operations and leading a high-performing sales team within the direct channel. The ABM is responsible for achieving sales targets, providing leadership, and ensuring excellent customer service.Key Responsibilities:Lead, mentor, and motivate the sales team to achieve targets.Drive sales strategies and monitor individual/team performance.Ensure exceptional customer service and handle escalated issues.Assist in branch operations, including resource management and compliance.Track performance and report KPIs to the Branch Manager.