Key Responsibilities
1. Sales & Revenue Growth
Achieve monthly, quarterly, and annual sales targets
Develop and implement territory sales plans
Monitor sales performance and take corrective actions
2. Distribution Management
Appoint and manage distributors, wholesalers, and retailers
Ensure product availability across all key outlets
Expand distribution network in urban and rural markets
3. Market Development
Identify new business opportunities and untapped markets
Execute promotional activities and product launches
Build strong retailer relationships to increase shelf visibility
4. Team Handling
Lead, train, and motivate sales executives or field staff
Set targets and track individual performance
Conduct regular field visits and reviews
5. Reporting & Analysis
Prepare daily/weekly/monthly sales reports
Analyze market trends, competitor activities, and customer feedback
Maintain accurate records of sales and inventory movement
6. Channel & Customer Management
Maintain strong relationships with distributors and key accounts
Resolve customer complaints and ensure satisfaction
Ensure timely collections and credit control
Key Performance Indicators (KPIs)
Sales target achievement (%)
Distribution reach (number of outlets)
Market share growth
Collection efficiency
Secondary sales performance
Required Skills & Qualifications
Bachelor’s degree in Business, Marketing, or related field
3-8 years of experience in FMCG sales (preferably food products)
Strong knowledge of distribution and channel management
Leadership and team management skills
Good communication and negotiation abilities
Ability to work under pressure and meet targets
Preferred Attributes
Experience in handling food or packaged goods brands
Familiarity with local market dynamics
Data-driven decision-making skills
Experience
5 - 10 Years
No. of Openings
6
Education
Graduate (B.A, B.B.A, B.Com, B.Sc)
Role
Area Sales Manager
Industry Type
FMCG / Retail / Food / Beverages
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Walk-in interview location
Nirosha Foods, Gayatri Vihar, Sundarpada,Bhubaneswar - 751002 Contact :7008766962