Key Responsibilities1. Sales & Revenue GrowthAchieve monthly, quarterly, and annual sales targetsDevelop and implement territory sales plansMonitor sales performance and take corrective actions2. Distribution ManagementAppoint and manage distributors, wholesalers, and retailersEnsure product availability across all key outletsExpand distribution network in urban and rural markets3. Market DevelopmentIdentify new business opportunities and untapped marketsExecute promotional activities and product launchesBuild strong retailer relationships to increase shelf visibility4. Team HandlingLead, train, and motivate sales executives or field staffSet targets and track individual performanceConduct regular field visits and reviews5. Reporting & AnalysisPrepare daily/weekly/monthly sales reportsAnalyze market trends, competitor activities, and customer feedbackMaintain accurate records of sales and inventory movement6. Channel & Customer ManagementMaintain strong relationships with distributors and key accountsResolve customer complaints and ensure satisfactionEnsure timely collections and credit controlKey Performance Indicators (KPIs)Sales target achievement (%)Distribution reach (number of outlets)Market share growthCollection efficiencySecondary sales performanceRequired Skills & QualificationsBachelors degree in Business, Marketing, or related field3-8 years of experience in FMCG sales (preferably food products)Strong knowledge of distribution and channel managementLeadership and team management skillsGood communication and negotiation abilitiesAbility to work under pressure and meet targetsPreferred AttributesExperience in handling food or packaged goods brandsFamiliarity with local market dynamicsData-driven decision-making skills