Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies. Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.Planning For Future: ...Advising the Top Management: ...Selection and Placement of Salesmen: ...Training the Sales Force: ...Compensating the Sales Personnel: ...Organising the sales organisation: ...Direction and Co-Ordination: ...Controlling the Activities of Employees:Identifying consumer needs.Satisfying customer needs.Maintaining customer loyalty.Building customer relationships.