The ideal candidate we are looking for should have 1-5 years of experience in digital marketing & should be well versed in English communicationTechnical Expertise in following area is required as much as possible: SEM o Well versed in Google Ads advanced knowledge of Google Ads is plus !GEO restrictions, Extensions, DKIs etco Must have managed, created, & optimized of small to large Ads campaigns for US clientso Google Ads certification is plus! Bing campaign implementation is requiredo Keyword research and ad copy writing skills must. o Should be very comfortable in reporting & identifying the anomalies in the weekly/monthly reports o Should have Google Analytics knowledge & know how to use the insights to optimize digital marketing channels o Knowledge of Google Merchant & Google data feed Social o Paid campaign management in Facebook, Instagram, Twitter, LinkedIn, & Pinterest is requiredo Maximizing followers on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinteresto Must know how to use Audience insight o Basic knowledge of HTML editing, graphics designs using Photoshopo Be able to implement conversion pixel to track conversionso Know how to optimize without conversionso A/B testing SEO o Must possess clear understanding of on-page & off-page optimization o Know best practices of link building o Must have knowledge of Google local listingo Should have expertise in Article Submission, Press Release Submissions, Social Bookmarking, Classified Submissions, Blog Posting, and Business Directory Submissionso Know how to analyze content & keyword density Tools o Google Ads, Keyword Research tools, Google Analytics, Google Consoleo Video & photo editing tools i.e. Adobe photoshop o MOZ, SEMRush, Click Funnels, Zapier, MailChimp, Constant Contact, BuzzstreamL astpass, Ring Lead, Scope Lead, Hootsuite etc.o Skype, Slack, Microsoft Office Suite, Dropbox, Google Docs, Advanced knowledge of Excel is a big