• the ideal candidate we are looking for should have 1-5 years of experience in digital marketing & should be well versed in english communication
technical expertise in following area is required as much as possible:
• sem –
o well versed in google ads – advanced knowledge of google ads is plus !geo restrictions, extensions, dkis etc
o must have managed, created, & optimized of small to large ads campaigns for us clients
o google ads certification is plus! bing campaign implementation is required
o keyword research and ad copy writing skills must.
o should be very comfortable in reporting & identifying the anomalies in the weekly/monthly reports
o should have google analytics knowledge & know how to use the insights to optimize digital marketing channels
o knowledge of google merchant & google data feed
• social –
o paid campaign management in facebook, instagram, twitter, linkedin, & pinterest is required
o maximizing followers on social media platforms such as facebook, twitter, instagram, linkedin, and pinterest
o must know how to use audience insight
o basic knowledge of html editing, graphics designs using photoshop
o be able to implement conversion pixel to track conversions
o know how to optimize without conversions
o a/b testing
• seo –
o must possess clear understanding of on-page & off-page optimization
o know best practices of link building
o must have knowledge of google local listing
o should have expertise in article submission, press release submissions, social bookmarking, classified submissions, blog posting, and business directory submissions
o know how to analyze content & keyword density
• tools –
o google ads, keyword research tools, google analytics, google console
o video & photo editing tools . adobe photoshop
o moz, semrush, click funnels, zapier, mailchimp, constant contact, buzzstreaml astpass, ring lead, scope lead, hootsuite etc.
o , slack, microsoft office suite, dropbox, google docs, advanced knowledge of excel is a big