Opening For Google Ads Expert

We are looking for a Meta & Google Ads Specialist with hands-on experience in the EdTech industry, especially in running lead generation campaigns for online degree programs.

This role requires someone who understands:

High-competition EdTech advertising

University branding & compliance guidelines

Ad account safety, policy adherence, and suspension recovery

Lead quality optimization (not just lead volume)

You will be responsible for planning, executing, optimizing, and safeguarding paid campaigns across Meta (Facebook & Instagram) and Google Ads platforms.

Key Responsibilities

1] Paid Advertising (Core Role)

Plan, launch, and manage lead generation campaigns on:

Meta Ads (Facebook & Instagram)

Google Ads (Search, Display, Performance Max if required)

Work on campaigns related to:

Online MBA, MCA, BBA, , , , and similar programs

Optimize campaigns for quality leads, not just CPL

Create and test multiple ad creatives, copies, audiences, and funnels

Handle high-competition keywords and bidding strategies efficiently

2] EdTech & Policy Compliance

Ensure ads follow:

University advertising guidelines

Platform policies (Meta & Google)

Handle situations like:

Ad disapprovals

Account restrictions or suspensions

Competitor ad reporting or false flags

Coordinate with internal teams to make quick changes to creatives, landing pages, or messaging when required

3] Audience, Keyword & Funnel Strategy

Perform deep keyword research for Google Search campaigns

Build and manage:

Custom Audiences

Lookalike Audiences

Retargeting funnels

Understand user intent for working professionals looking for online degrees

Optimize landing page alignment with ad messaging to improve conversion rates

4] Tracking, Analytics & Tagging

Set up and manage:

Google Analytics (GA4)

Google Tag Manager (GTM)

Meta Pixel & Conversion API

Track and analyze:

Leads

Conversion events

Funnel drop-offs

Ensure accurate tracking of:

Form submissions

Thank-you page events

Lead quality indicators

Share performance insights and optimization suggestions with the team

5] Optimization & Reporting

Regularly monitor:

CPL, CTR, Conversion Rate, Quality Score, ROAS (where applicable)

Identify performance gaps and optimize campaigns accordingly

Prepare clear performance reports with actionable insights

Suggest new testing ideas based on data and trends

6] Collaboration & Growth

Coordinate with:

Counselling teams (to understand lead quality feedback)

Content and landing page teams

Stay updated with:

Meta & Google Ads policy changes

EdTech advertising trends

Contribute ideas for scaling campaigns safely and sustainably

Required Skills & Experience

Proven experience in the EdTech industry

Strong hands-on experience with:

Meta Ads Manager

Google Ads Manager

Solid understanding of:

Keywords & search intent

Lead generation funnels

Conversion tracking & analytics

Experience handling policy-sensitive ad accounts

Analytical mindset with data-driven decision-making

Ability to work in a fast-paced, high-competition environment

Additional Advantage (Good to Have)

Basic knowledge of:

Graphic design (Canva or similar tools)

Video editing for ad creatives

Understanding of landing page optimization and CRO

• Experience

  1 - 2 Years

• No. of Openings

  5

• Education

  Graduate (B.C.A, B.B.A, B.Tech/B.E : Computers, Professional Degree, Certificate/Diploma/Others)

• Role

  Google Ads Expert

• Industry Type

  Education / Teaching / Training / Colleges /Institutes / Universities

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office