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Content Marketing Strategist Job Vacancies in Mumbai

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Hiring For Content Marketing Strategist

Glocal Infomart Private Limited

  • 3 - 8 yrs
  • 3.0 Lac/Yr
  • Andheri East Mumbai
BFSI Content Creation Content Management Campaign Planning Content Strategy Lead Generation
- Develop and execute content marketing strategies:- Create comprehensive content marketing strategies to drive brand awareness, increase website traffic, and generate leads.- Create engaging content:- Write high-quality, engaging content for various digital platforms such as blogs, social media, and email campaigns.- Analyze and optimize content performance:- Use tools like Google Analytics to track content performance, identify areas for improvement, and optimize content to drive better results.- Collaborate with cross-functional teams:- Work closely with the design, social media, and SEO teams to ensure content aligns with overall marketing objectives.- Stay updated on industry trends:- Stay informed about the latest trends and best practices in content marketing to continuously improve strategies.Skills and Expectations:1. Proven experience in content marketing:- At least 3 years of experience in developing and implementing effective content marketing strategies.2. Strong writing and editing skills:- Ability to create compelling, error-free content that resonates with the target audience.3. Analytical mindset:- Proficiency in using data analytics tools to measure content performance and make data-driven decisions.4. Team player:- Ability to collaborate effectively with cross-functional teams to achieve marketing goals.5. Bachelor's degree in B.Com or related field:- A degree in commerce or a related field to demonstrate a strong foundation in business and marketing principles.
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Content Strategist & Writer

Softlink Global Pvt Ltd

  • 5 - 11 yrs
  • 15.0 Lac/Yr
  • Marol Mumbai
Marketing
About Softlink GlobalSoftlink Global is a leading SaaS and IT software company specializing in digitalizing logistics and freight forwarding operations. With a strong global presence across 50+ countries, our innovative and cutting-edge ERP and logistics technology solutions empower businesses to streamline complex operations, enhance efficiency, and drive profitability. We operate from offices in Singapore, the USA, and the Philippines, and across major cities in India, including Mumbai, New Delhi, Chennai, Bangalore, Kolkata, Ahmedabad, and Hyderabad.Position OverviewWe are seeking a Senior Content Strategist & Writer a strategic storyteller and hands-on content expert who will own Softlinks content ecosystem across multiple platforms. This role goes beyond writing it combines strategic planning, messaging architecture, content execution, and brand voice governance to position Softlink Global as a thought leader in the logistics-tech domain. The ideal candidate is a mature professional with the ability to balance creative excellence and strategic thinking, capable of building and scaling a content engine that drives engagement, lead generation, and brand authority.Key Responsibilities1. Content Strategy & GovernanceDevelop and lead the overall content strategy, ensuring alignment with organizational goals, product positioning, and global marketing campaigns.Define the content roadmap including themes, topics, tone, and messaging frameworks that communicate Softlinks vision and value proposition.Collaborate closely with leadership and cross-functional teams (Product, Sales, Marketing, and Design) to craft a unified brand narrative across all touchpoints.Own the brands voice and tone guide, ensuring consistency across all communication formats and regions.2. Content Creation & ExecutionWrite clear, compelling, and high-quality content for diverse formats, including but not limited to: websites, blogs, whitepapers, case studies, product copy, campaign materials, and social media.Research and produce insightful, industry-relevant, and SEO-optimized content that reflects domain depth in logistics, supply chain, and freight forwarding.Leverage storytelling techniques to humanize complex technology concepts and enhance audience engagement.Guide and mentor junior writers or external agencies, ensuring that output aligns with brand standards and strategic intent.3. Campaign & CollaborationPartner with the Digital Marketing and Demand Generation teams to plan and execute integrated campaigns supported by high-performing content assets.Collaborate with Product Marketing to translate product capabilities into customer-centric narratives and marketing collateral.Work with design and multimedia teams to ideate and co-create visual and video content for omnichannel communication.Develop and maintain a structured content calendar, ensuring timely delivery and balance between brand storytelling, product content, and market education.4. Performance & OptimizationMonitor and analyze content performance using analytics tools (Google Analytics, SEMrush, Ahrefs, etc.), and make data-driven recommendations to improve engagement and conversion.Stay updated with emerging trends in SEO, content formats, and industry communication styles.Experiment with new formats thought leadership, newsletters, video scripts, and long-form reports to elevate the brands content maturity.5. Thought Leadership & Market PositioningIdentify white-space opportunities and drive thought leadership initiatives through blogs, research reports, and editorial collaborations.Work closely with senior leadership to develop executive communication pieces including keynote messages, opinion articles, and internal communications.Represent the brand narrative at an industry level, helping position Softlink Global as an innovation leader in the logistics-tech space.6. AI & Content IntelligenceBe proficient in leveraging AI content tools (ChatGPT, Jasper, Grammarly, Gemini, Perplexity, etc.) for ideation, refinement, and optimization using AI as a creative enhancer, not a replacement.Develop frameworks, prompt libraries to streamline content creation processes for scale and consistency.Ensure originality, authenticity, and compliance in all AI-assisted outputs.What Were Looking For57 years of professional experience in content writing, content marketing, or brand storytelling ideally within the technology, SaaS, or logistics domain.Proven experience in leading or strategizing content campaigns, not just execution.Bachelors degree in Mass Communication, Journalism, Marketing, or a related field.A robust portfolio demonstrating strategic storytelling, long-form and short-form writing, and measurable content impact.Strong understanding of SEO principles, analytics tools, and digital content funnels.Excellent communication, cross-functional collaboration, and project management skills.
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Copy Writer

Redmint Interactive Pvt Ltd

  • 1 - 2 yrs
  • 3.0 Lac/Yr
  • Andheri West Mumbai
Content Creation Copy Writing Experience SEO Writing Skills Content Editing Ideation
Understanding the content needs of the clientCreating compelling headlines, slogans, body copy, and scriptResearching and understanding the target audience to better engage them through written content
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  • 1 - 4 yrs
  • 4.3 Lac/Yr
  • Marol Mumbai
Content Writing Content Writer Article Writing Blog Writing Creative Writing Web Content Writer Proof Reading SEO Writing Content Creation
Job Description:Generating creative and engaging copy content for marketing.Writing, editing, and publishing articles about the brand.Researching the latest trends and audience preferences.Recommend new topics for blogs/articlesComposing content for social media and SEODiscuss content requirements with the marketing team to ensure that it is relevantand meets the specifications.Adhering to tight deadlines and brand guidelines.Requirements:Bachelor's degree in fashion, English, communications, or a related field.Exceptional writing and editing skills, especially for online platforms.Demonstrated interest in clothing, accessories, and the fashion industry.Strong networking skills.Excellent communication and research skills.Great understanding of the target audience.
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  • 2 - 8 yrs
  • 6.0 Lac/Yr
  • Mumbai
Content Writer Technical Content Writer Content Specialist SEO Content Writer Content Manager
Greeting From Angel Portal Pvt LtdJob Title: Academic Content Writer - Specializing in Artificial Intelligence and Computer ScienceJob Description:We are seeking a highly skilled and motivated Academic Content Writer with expertise in ArtificialIntelligence (AI) and Computer Science to join our dynamic team. As an Academic Content Writer,you will be responsible for creating high-quality academic materials tailored to the needs of ourinternational group of higher education institutions. You will collaborate closely with the AcademicDirector develop engaging content that aligns with the latest advancements and best practices inAI and Computer Science.Key responsabilits :1. Develop comprehensive academic content, including course materials, lectures,presentations, and research papers, focusing on AI and Computer Science topics.2. Collaborate with faculty members and subject matter experts to ensure accuracy andrelevance of academic content.3. Adapt content to meet the specific requirements and standards of diverse highereducation institutions.4. Maintain consistency and clarity in writing style, adhering to academic conventions andguidelines.5. Incorporate multimedia elements, such as graphics, charts, and interactive simulations, toenhance learning experiences.6. Review and revise content based on feedback from peers, faculty members, andstakeholders.7. Meet deadlines and manage multiple projects simultaneously while maintaining a highlevel of quality.Requirements:1. Advanced degree (masters or Ph.D.) in Computer Science, Artificial Intelligence, or arelated field.2. Proven experience as an Academic Content Writer, with a focus on AI and ComputerScience topics.3. Strong research skills and ability to synthesize complex information into clear, concisewritten content.4. Excellent written and verbal communication skills in English.5. Proficiency in academic writing styles, citation formats (e.g., APA, MLA), and publicationethics.
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Digital Marketing Executive

Eminenze Solutions

  • 2 - 6 yrs
  • Mumbai
Internet Marketing SCADA Search Engine Marketing Social Media Marketing Lead Generation Troubleshooting Graphic Designer Marketing Trainee SEO Executive Social Media Executive PPC Executive Content Writer
Salary as per industry norms & app 15 - 20 % more than last drawn salary (salary certificate is must)Qualification: Grad./ Dip. From a reputed art schoolLocation: CENTRAL, SOUTH MUMBAI & CENTRAL SUBURBS2 years for junior / 4-5 years for senior Expertise in social media, SEO and PPC. Skilled in marketing the client business to achieve objectives such as lead generation, high online visibility, online brand positioning & ORM. Responsible for overall digital marketing strategies involving SEO, SMO, PPC, Content Marketing, Formulated marketing strategies for Facebook page optimization in order to increase brand visibility & improve online brand positioning of the business. Successfully spearhead campaigns on social media platforms including Facebook, Twitter, and Instagram Research on competition and provided media trend analysis Must have expertise and have worked on campaigns across Search Ads, Mobile Ads, App installs, Display/Dynamic Ads and Shopping Ads Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. Must understand Google Tag Manager and use Google Analytics tracking (setting up Goals) for Adwords campaigns Must know how to optimize campaigns based on bids and quality score Must be well aware of the anatomy of a highly converting landing page and know how to setup A-B Test to ensure campaign success Must know tools to analyse campaigns of competitors and benchmark performance accordingly Ecommerce PPC experience is must
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SEO Content Writer

YOUR FAMILY DENTIST

  • 2 - 4 yrs
  • 3.5 Lac/Yr
  • Kandivali West Mumbai
Content Editing SEO Content SEO Writer
Researching and writing high-quality content like product descriptions, user manuals, website content, etc. Write clear marketing copy to promote our products/services Prepare well-structured drafts using Content Management Systems Conduct simple keyword research and use SEO guidelines to increase web traffic Promote content on social media Update website content Developing content for blogs, articles, product descriptions, social media, and the company website Collaborating with other teams like designers and developers to align content with the companys brand Creating and executing a content calendar Reviewing, editing and proofreading content
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Social Media Executive

Shiv Shakti Enterprises

Internet Marketing SEO Social Media Marketing Link Building Digital Media Content Strategy Artificial Intelligence Social Media Specialist Social Media Executive Social Media Analyst Social Media Manager Social Media Strategist
We are looking for bright, smart and enthusiastic people for the job opening of a Social Media Executive who can use his/her skills to promote the branding of our company via Social Media and who can take the company to new heights using AI generated videos / photos. Anyone who is interested and who wants to join a young a robust team can send me your resume or call us on the number nine five zero seven seven five zero seven seven nine looking forward for a message from all who want to make it big in life.
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  • 1 - 4 yrs
  • 6.0 Lac/Yr
  • Mulund East Mumbai
Email Marketing SEO Content Writer Social Media Marketing Google AdWords PPC Expert Video Editor
Company DescriptionPDX Signing Mobile Notary Services is a leading Notarization Service Provider located in Portland,serving clients throughout the Beaverton, Hillsboro, Washington, Wasco, Multnomah, Yamhill &Clackamas counties. We offer mobile notary and related services including Vital Document Retrieval,Loan Signing Agent, and much more.**Job Title: SEO Specialist****Responsibilities:**- Conduct thorough keyword research to identify strategic opportunities for website optimization.- Implement on-page SEO strategies to enhance website visibility and improve organic search rankings.- Develop and execute off-page SEO initiatives, including link building and outreach.- Monitor and analyze website performance metrics using SEO tools and analytics platforms.- Collaborate with content creators to ensure SEO best practices are integrated into contentdevelopment.- Stay abreast of industry trends and search engine algorithm updates to adapt strategies accordingly.- Provide recommendations for website structure, content, and technical improvements to enhance SEOperformance.- Conduct regular audits to identify and address issues affecting search engine visibility.- Work closely with developers to implement technical SEO enhancements.- Generate and present regular reports on SEO performance and key metrics.**Requirements:**- Proven experience as an SEO Specialist or similar role.- In-depth knowledge of search engine algorithms and SEO best practices.- Proficiency in using SEO tools such as Google Analytics, SEMrush, Moz, etc.- Strong analytical and problem-solving skills.- Excellent communication and collaboration skills.- Up-to-date with the latest trends and changes in SEO.**Qualifications:**- Bachelors degree in Marketing, Communications, or a related field.- Certifications in SEO or digital marketing are a plus.Office Timings:9:30 am to 6:30 pm, Monday to Friday1st and 3rd Saturdays are working2nd and 4th Saturdays are weekly off
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Website Designer

Project 708

Photoshop Graphics SEO Content Writer Pagecloud Illustrator Website Designer Work From Home Walk in
Hiring for 1 Website Designer Job,SEO Content Writer, PageCloud, Illustrator, with minimum 1 Year Experience, Required Educational Qualification is : Secondary School with Good knowledge in Photoshop,Graphics, SEO Content Writer, PageCloud, Illustrator etc. Must speak some English.
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Social Media Manager

Victor Tango Entertainment Pvt Ltd

  • 1 - 2 yrs
  • Andheri West Mumbai
Social Media Marketing Digital Media Content Strategy Social Media Optimization Twitter Strategist Content Creation Platform Management Campaign Designer Social Media
Job Description: In-House Social Media ManagerPosition Overview: We are seeking a creative and strategic In-House Social Media Manager to join our media company. As the Social Media Manager, you will be responsible for developing and executing innovative social media strategies to enhance our online presence, engage our audience, and promote our brands. This role requires a deep understanding of social media platforms, content creation, and a passion for the entertainment industry.Key Responsibilities:1. Strategy Development: Develop and implement comprehensive social media strategies for various social media platforms, including but not limited to Facebook, Twitter, Instagram, Youtube and LinkedIn, aligned with the company's marketing and content release goals.2. Content Creation: Conceptualise and create engaging, relevant, and high-quality content for various social media platforms. Generate visually appealing graphics, videos, GIFs, and other multimedia assets.3. Platform Management: Craft compelling and concise captions, posts, and updates that reflect the company's brand and storytelling. Upload content and analyse data.4. Community Management: Foster a positive online community by engaging with fans, answering inquiries, and addressing concerns professionally.5. Campaign Execution: Plan and execute social media campaigns to promote releases, events, and other company initiatives. Monitor and analyze campaign performance.Qualifications and Skills A self starter Proven experience as a Social Media Manager or similar role. Strong familiarity with major social media platforms, their algorithms, and best practices. Excellent writing skills and the ability to adapt tone and style for different platforms. Proficiency in content creation tools such as Adobe Creative Suite, Canva, or similar platforms. Creativity in devising engaging content ideas and campaign concepts. Solid understanding of SEO, paid advertising, a
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Content Writer

Hire Best Recruitment Company

  • 1 - 3 yrs
  • 4.0 Lac/Yr
  • Mumbai
Content Writer SEO Walk in
- Conduct thorough research on industry trends, target audience, and B2B topics todevelop high-quality, informative, and engaging content.- Create well-structured, captivating blogs, articles, social media posts, newsletters,and other written materials that resonate with B2B audiences.- Collaborate with the marketing team to develop content strategies aligned with thecompany's B2B goals and objectives.- Optimize content for search engines by incorporating relevant keywords, meta tags,and other SEO techniques.- Conduct keyword research to identify content opportunities and optimize existingcontent for improved organic rankings.- Stay up-to-date with SEO trends and algorithm updates to ensure content adheresto the latest best practices.- Proofread and edit content to ensure clarity, accuracy, and adherence to brandguidelines.- Collaborate with designers, subject matter experts, and other stakeholders to gatherinformation and insights for content creation.- Monitor content performance using analytics tools and make data-drivenrecommendations for optimization.- Stay informed about industry trends, B2B marketing strategies, and competitors'content to identify new content ideas and maintain a competitive edge.Requirements:- Proven work experience as a B2B Content Writer, ideally within a similar industry oragency setting.- Exceptional writing, editing, and proofreading skills with a keen eye for detail.- Demonstrated expertise in creating content across various formats, including blogs,articles, social media posts, newsletters, and more.- Strong understanding of SEO principles and experience in optimizing content forsearch engines.- Proficient in conducting keyword research and utilizing SEO tools.- Familiarity with B2B marketing strategies and the ability to create content thatresonates with a professional audience.
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Digital Marketing Manager

MediHSE Training Academy

  • 3 - 4 yrs
  • 2.3 Lac/Yr
  • Vasai East Mumbai
Content Writer SEO SMO Graphic Editor Keyword Research Google AdWords Digital Marketing
Worked on social media profile optimisation, Creating relevant posts Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Managed and monitored lead acquisition campaigns for clients to gain maximum walk-ins and conversions. Website auditing and doing On-Page, Off-Page and Technical SEO on the website. Analyze data from various sources, such as web analytics, social media metrics, and customer feedback, toidentify trends and insights that can inform marketing strategies. Creating Landing using HTML, CSS and JavaScript
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Content Writer

Inkcremedia Pvt Ltd

  • 0 - 1 yrs
  • 2.5 Lac/Yr
  • Andheri East Mumbai
SEO Content Writer Content Writer
About Inkcre MediaInkcre Media is the fastest-growing media publishing house that covers arrays of Content in the Gaming & Tech categories. Serving more than 15 Million monthly unique visitors, we aim to build a powerhouse of Gaming and Tech Content for Online and Video Media platforms.We are looking for Content Writers - who are well versed in English Writing and Grammar Nazis are always preferred. You will be working in an Editorial team that conducts research, write, and creates content for an online media portal. As an Intern, you will be trained in Digital Content Writing, SEO, Photoshop & Keyword Research.We are looking for dynamic people who are interested in gaming and are happy to write about it. JD - Content Writer (Intern) - Gaming (USA/India)Research first, Write later attitude to draft unique and informative copy.Must learn to prepare a well-structured, SEO Optimised Copy.Keen to learn about SEO, Google Analytics, and Keyword Research.Keen to learn the basics of Photoshop and Video Editing.Gamers will always be preferred, but if you are a writer too, then you are already hired.Must be active in reporting to POC's/Project Manager during the internship period.Must be a team player and capable of handling targets individually with minimum assistance.
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Executive Marketing

Kuber Universal company

  • 1 - 2 yrs
  • 1.5 Lac/Yr
  • Andheri East Mumbai
Content Marketing Social Media Marketing Digital Marketing Social Media Strategist Marketing Executive Work From Home
We are looking for 30 Digital Marketing Executive Posts in Andheri East, with deep knowledge in Content marketing, Social Media Marketing, Digital marketing, Social Media Strategist and Required Educational Qualification is : Diploma,B.A,B.C.A,B.Com,M.B.A/PGDM,M.Com
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News Reporter

Quik Cheff

Reporting News Writing Writing Editing SEO Content Writer Work From Home
If you can write about crypto and Blockchain. We will hire you. The candidate should have skill - Reporting, News Writing, writing, Editing, SEO Content Writer,
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SR. Content Writer

Inkcre Media Pvt Ltd

  • 1 - 3 yrs
  • 4.8 Lac/Yr
  • Mumbai
Creative Writer Content Writer SEO Writer
Full-Time Opening for Sr Content Writer Experience (Mumbai-Andheri E)1. Company: Inkcre Media Pvt Ltd (We are a growing Tech/Gaming Publication Media Housestartup founded in Jan 2021. A fresh company with fresh progressive minds focused onbecoming the biggest Community of Gamers in India and Global2. Location: Next to JB Nagar Metro (Andheri East)JD:We are looking for experienced writers capable of writing unique SEO articles on various topics related toVideo Games & Tech. Candidates who love to write about technology/video games or are avid gamers willbe preferred first.Important: Copy Paste/ Plagiarized /Re-Writers profile/task will be rejected.Roles and Responsibilities:1. Conduct In-Depth Research on Gaming & Technology Related Topics To Develop Unique &Original Content.2. Developing 500 words+ blogs, guides, how-to manuals, tips, and tricks type content for OnlineMedia Domains who write for Video Games, Computers, Hardware, Tech, etc.3. Assisting Project Heads in Developing Keyword Strategies for upcoming Video Games & TechProducts.4. Good Proofreading skills, accurate grammar, and spelling are a must.5. Conduct best SEO practices to increase organic traffic.6. Plagiarism, Copy/Paste, Use of AI Text Generators are Not Allowed. If found your job contractwill be terminated instantly.7. Must be strong enough to handle target and work loads when there are new game or productlaunches.8. We are looking for candidates with excellent writing skills, as well as good team players.Secondary Requirements:1. Preference to candidates who are a gamer or love gaming. Geeks + Gamers + Writers are alwayswelcome.2. Knowledge of WordPress Publishing is an add-on advantage.3. Knowledge of Review Writings will be considered an add-on advantage.
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Social Media Marketing Executive

RupTara Trans Pvt. Ltd.

  • 2 - 5 yrs
  • Dadar Mumbai
Social Media Marketing Digital Marketing Executive Content Developer Content Strategist Instagram Posts Advertising
Role: Social Media & Marketing ManagerOrganization: SepalikaLocation: MumbaiRole:1. Create Sepalika as Voice of Authority on Womens Hormone Health & Fertility- Build a brand follower base - Instagram, LinkedIn, YouTube & Facebook - Create & upload posts: static, carousel, stories, reels, polls, quizzes- Keep audience engagement going2. Lead generation for our Fertility & PCOS programs- IG/FB/Google ads, post boosts- Performance & social analytics - Achieve monthly & annual goals3. Community building with our Target Audience- Onboarding influencers for collabs- Create Collaborations: with communities/businesses/brandsSkills & Experience:- 2-4 years experience on content & strategy - Should have managed social handles with >10K followers- Social media analytics- Performance marketing experience- Very good English writing skills- Interest in health, especially food & lifestyle- Self-starter, motivated, enthusiastic- Ability to use Canva (or any content creation software), MS Office: Excel, PowerPointCompany Profile: Sepalika is Indias Premier Online Womens Health Clinic. The companys mission is to provide natural solutions to two big issues women face today - fertility & PCOD. Sepalika does this using precision lab test analysis, nutrition, vitamins and minerals, acupressure, and lifestyle. Over the last four years, we have successfully worked with hundreds of women and couples to help reverse PCOD or create babies.
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Content Writer & Digital Marketer

Clean Steps Private Limited

  • 0 - 1 yrs
  • 1.8 Lac/Yr
  • Female
  • Borivali West Mumbai
Social Media SEO Digital Marketing
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
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Content Writer

Houzeo India

  • 0 - 6 yrs
  • 6.5 Lac/Yr
  • Mumbai
Content Writing SEO
About Houzeo:Houzeo is an online platform which lets home-owners sell their property by circumventing any traditional intermediaries. The platform enables users to create property listings & upload them to various portals, connect with local real estate professionals, use the provided dashboard to obtain property valuation, compare the value with other properties, avail market analysis reports, fill federal/state disclosures electronically, connect with attorneys/escrow companies, and more. The company earns revenue by offering various monthly packages. Houzeo is based in Manhattan, New York with offices in Charlotte, North Carolina (US) and Mumbai, India. Our founder is a finance, real estate, and technology veteran with an ivy-league MBA. We were showcased at the TechCrunch Disrupt Startup Battlefield in New York City. The startup is already profitable and experiencing double digit month-over-month growth. As we are building our brand, we are growing tremendously and launching new products to enhance customer experience and highlight partner services. We're scaling rapidly and this in turn has created an opportunity for us to expand our services onboard Content Editor.Headquarters: Manhattan, New YorkWork Location: Thane, Mumbai.Designation: Content WriterExperience: 1-5 YearsJob Description:We are looking for someone who has experience writing high-quality content that passes the Google Test. (If you were Google, would you rank your post #1?)You will be responsible for a section of Houzeos website and for growing its traffic and leads. This means researching a topic to find unique insights that provide readers with new, useful information and advice.
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