Digital Marketing Specialist Graduate Jobs in Mohali

Job Title: Performance Marketing / Digital Marketing Specialist Employment Type: Full-Time Mohali (On-site) Shift: Day Shift Experience Required: Minimum 45 Years Salary Range: Good Hike Notice Period: Immediate Joiners Preferred About the RoleWe are looking for a highly skilled, ROI-driven Performance Marketing / Digital Marketing Specialist with a proven track record in multi-country lead generation across the USA, UK, Canada, Australia, New Zealand & Dubai.This is a strategic and execution-heavy role ideal for someone who can independently build, optimize, and scale omnichannel lead-generation systems across diverse service verticals, including:Healthcare Support ServicesRemote Staffing / Dedicated Remote ProfessionalsWebsite & Mobile App DevelopmentCybersecurity ServicesSEO & Digital Marketing ServicesDigital Content CreationBonus (Preferred): Recruitment & Staffing If you lack hands-on performance marketing + multi-country lead generation + Upwork & Sales Navigator experience, this role is NOT suitable. Core Lead-Generation Responsibilities Multi-Vertical Lead Generation MandatoryProven expertise generating high-quality leads for:Healthcare Support ServicesRemote Staffing / Virtual AssistantsWebsite & Mobile App DevelopmentCybersecurity ServicesSEO, Digital Marketing & Creative ServicesDigital Content Creation(Preferred) Recruitment & Staffing Paid Campaign ManagementGoogle Ads (Mandatory)Search, Display, Discovery & VideoRemarketing / RetargetingCustom Intent & In-Market TargetingSmart Bidding StrategiesConversion & Event TrackingMeta Ads (Facebook / Instagram)Lead Gen CampaignsRetargeting StacksLookalike & Interest Audience TestingDynamic Creative OptimizationLinkedIn Ads (Preferred)Lead Gen Ads & Messaging AdsInMail TargetingB2B Segmentation Marketplace Lead Acquisition Strongly MandatoryHands-on experience generating leads from:Upwork (bidding, proposal strategy, conversions)Fiverr (gig optimization & ranking)LinkedIn Sales Navigator (ICP targeting & outreach) Organic + Automation ChannelsSEO: Technical, On-Page, Off-Page, Keyword Strategy & Competitor AnalysisEmail Marketing & AutomationSegmentation, personalization & cold outreachDeliverability optimizationAutomated drip and nurture flowsRetargeting & conversion funnels Technical Skill RequirementsYou must be hands-on with:Advertising & AnalyticsGoogle Ads ManagerMeta Ads ManagerLinkedIn Campaign ManagerGA4Google Tag Manager (GTM)A/B Testing & CROConversion Tracking (pixel/events/server-side preferred)UTM StrategyLanding Page & Funnel OptimizationHigh-converting landing pagesHeatmapsSplit testingFunnel performance & attributionCRM & Automation ToolsHubSpot / Zoho / GoHighLevelMailchimp / SendGrid / ActiveCampaignInstantly / Lemlist / Apollo / SmartleadZapier / Make Key ResponsibilitiesPlan, execute & scale paid campaigns across Google, Meta & LinkedInGenerate qualified leads across multiple business verticalsBuild high-conversion landing pages & funnelsExecute full SEO roadmapDesign & optimize automated email sequencesMonitor CPL, CPA, ROAS, CAC, LTV & Conversion RateMaintain consistency & predictability in lead flowCompetitor & keyword intelligence reportingDeliver weekly & monthly performance reportsCollaborate with internal teams on lead targets & pipeline growth Required Skills & CompetenciesMinimum 45 years in performance marketing & digital lead generationProven experience targeting US/UK/Australia/NZ/Dubai marketsStrong portfolio of Google & Meta campaignsMandatory experience with Upwork, Fiverr & Sales NavigatorExcellent written & verbal communication in EnglishStrong analytical & data-driven decision-making capabilitiesDeep understanding of cold email KPIs & deliverability metricsAbility to work independently on night shiftMust have a reliable WFH setupLink given apply now - https://recruitcrm.io/apply/17640771223510063730NBU?source=Jobspage&new=yes

Key Responsibilities:Develop and execute digital marketing campaigns across various channels, including SEO, SEM, social media, email, and display advertising.Run Google Ads (PPC) campaigns to drive targeted traffic and conversions.Monitor and analyze campaign performance metrics to optimize strategies and improve ROI.Prepare and present regular performance reports to stakeholders.Conduct keyword research and utilize SEO best practices to increase organic traffic.Manage SEM campaigns to maximize reach and engagement.Manage and maintain the companys website content and social media profiles.Develop and manage social media profiles to create engaging content and grow the companys online presence.Collaborate with internal teams to create high-converting landing pages and optimize user experience.Work closely with designers, developers, and content creators for consistent and effective messaging.Stay updated with the latest trends, tools, and best practices in digital marketing and technology.Continuously seek new opportunities to enhance the companys digital marketing efforts.Requirements:Bachelors degree in Marketing, Business, or a related field.Proven experience in a digital marketing or advertising position.Strong understanding of current online marketing concepts, strategy, and best practices.Proficient in marketing software and tools such as Google Analytics, Google Ads, and social media management platforms.Excellent analytical skills and attention to detail.Strong written and verbal communication skills.Ability to work independently and manage multiple projects simultaneously.Certification in Google Analytics and Google Ads is a plus.

Digital Marketing is about communicating with individuals, understanding what resonates with them, and delivering this content to them in the best possible way. More than asking your audience to buy a product or service, digital marketers also work towards building a relationship in which the audience willingly chooses you. Learning the top digital marketing skills will help you become a better digital marketer and prepare you for the job market.