Hiring For Digital Marketing Specialist

job title: performance marketing / digital marketing specialist

employment type: full-time mohali (on-site)

shift: day shift

experience required: minimum 45 years

salary range: good hike

notice period: immediate joiners preferred

about the role

we are looking for a highly skilled, roi-driven performance marketing / digital marketing specialist with a proven track record in multi-country lead generation across the usa, uk, canada, australia, new zealand & dubai.

this is a strategic and execution-heavy role ideal for someone who can independently build, optimize, and scale omnichannel lead-generation systems across diverse service verticals, including:

healthcare support services

remote staffing / dedicated remote professionals

website & mobile app development

cybersecurity services

seo & digital marketing services

digital content creation

bonus (preferred): recruitment & staffing

if you lack hands-on performance marketing + multi-country lead generation + upwork & sales navigator experience, this role is not suitable.

core lead-generation responsibilities

multi-vertical lead generation mandatory

proven expertise generating high-quality leads for:

healthcare support services

remote staffing / virtual assistants

website & mobile app development

cybersecurity services

seo, digital marketing & creative services

digital content creation

(preferred) recruitment & staffing

paid campaign management

google ads (mandatory)

search, display, discovery & video

remarketing / retargeting

custom intent & in-market targeting

smart bidding strategies

conversion & event tracking

meta ads (facebook / instagram)

lead gen campaigns

retargeting stacks

lookalike & interest audience testing

dynamic creative optimization

linkedin ads (preferred)

lead gen ads & messaging ads

inmail targeting

b2b segmentation

marketplace lead acquisition strongly mandatory

hands-on experience generating leads from:

upwork (bidding, proposal strategy, conversions)

fiverr (gig optimization & ranking)

linkedin sales navigator (icp targeting & outreach)

organic + automation channels

seo: technical, on-page, off-page, keyword strategy & competitor analysis

email marketing & automation

segmentation, personalization & cold outreach

deliverability optimization

automated drip and nurture flows

retargeting & conversion funnels

technical skill requirements

you must be hands-on with:

advertising & analytics

google ads manager

meta ads manager

linkedin campaign manager

ga4

google tag manager (gtm)

a/b testing & cro

conversion tracking (pixel/events/server-side preferred)

utm strategy

landing page & funnel optimization

high-converting landing pages

heatmaps

split testing

funnel performance & attribution

crm & automation tools

hubspot / zoho / gohighlevel

mailchimp / sendgrid / activecampaign

instantly / lemlist / apollo / smartlead

zapier / make

key responsibilities

plan, execute & scale paid campaigns across google, meta & linkedin

generate qualified leads across multiple business verticals

build high-conversion landing pages & funnels

execute full seo roadmap

design & optimize automated email sequences

monitor cpl, cpa, roas, cac, ltv & conversion rate

maintain consistency & predictability in lead flow

competitor & keyword intelligence reporting

deliver weekly & monthly performance reports

collaborate with internal teams on lead targets & pipeline growth

required skills & competencies

minimum 45 years in performance marketing & digital lead generation

proven experience targeting us/uk/australia/nz/dubai markets

strong portfolio of google & meta campaigns

mandatory experience with upwork, fiverr & sales navigator

excellent written & verbal communication in english

strong analytical & data-driven decision-making capabilities

deep understanding of cold email kpis & deliverability metrics

ability to work independently on night shift

must have a reliable wfh setup

link given apply now -

• Experience

  4 - 5 Years

• No. of Openings

  50

• Education

  Graduate (Certificate/Diploma/Others)

• Role

  Digital Marketing Specialist

• Industry Type

  Media / Entertainment / Broadcasting

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  TDI TAJ PLAZA, SCO 522, Sector 117, Sahibzada Ajit Singh Nagar, Punjab 160055