Hiring For Digital Marketing Specialist

📌 Job Title: Performance Marketing / Digital Marketing Specialist

📍 Employment Type: Full-Time €” Mohali (On-site)

° Shift: Day Shift

🧾 Experience Required: Minimum 4€“5 Years

💰 Salary Range: Good Hike

🟢 Notice Period: Immediate Joiners Preferred

🔵 About the Role

We are looking for a highly skilled, ROI-driven Performance Marketing / Digital Marketing Specialist with a proven track record in multi-country lead generation across the USA, UK, Canada, Australia, New Zealand & Dubai.

This is a strategic and execution-heavy role ideal for someone who can independently build, optimize, and scale omnichannel lead-generation systems across diverse service verticals, including:

Healthcare Support Services

Remote Staffing / Dedicated Remote Professionals

Website & Mobile App Development

Cybersecurity Services

SEO & Digital Marketing Services

Digital Content Creation

Bonus (Preferred): Recruitment & Staffing

📌 If you lack hands-on performance marketing + multi-country lead generation + Upwork & Sales Navigator experience, this role is NOT suitable.

🔵 Core Lead-Generation Responsibilities

œ” Multi-Vertical Lead Generation €” Mandatory

Proven expertise generating high-quality leads for:

Healthcare Support Services

Remote Staffing / Virtual Assistants

Website & Mobile App Development

Cybersecurity Services

SEO, Digital Marketing & Creative Services

Digital Content Creation

(Preferred) Recruitment & Staffing

œ” Paid Campaign Management

Google Ads (Mandatory)

Search, Display, Discovery & Video

Remarketing / Retargeting

Custom Intent & In-Market Targeting

Smart Bidding Strategies

Conversion & Event Tracking

Meta Ads (Facebook / Instagram)

Lead Gen Campaigns

Retargeting Stacks

Lookalike & Interest Audience Testing

Dynamic Creative Optimization

LinkedIn Ads (Preferred)

Lead Gen Ads & Messaging Ads

InMail Targeting

B2B Segmentation

œ” Marketplace Lead Acquisition €” Strongly Mandatory

Hands-on experience generating leads from:

Upwork (bidding, proposal strategy, conversions)

Fiverr (gig optimization & ranking)

LinkedIn Sales Navigator (ICP targeting & outreach)

œ” Organic + Automation Channels

SEO: Technical, On-Page, Off-Page, Keyword Strategy & Competitor Analysis

Email Marketing & Automation

Segmentation, personalization & cold outreach

Deliverability optimization

Automated drip and nurture flows

Retargeting & conversion funnels

🔵 Technical Skill Requirements

You must be hands-on with:

Advertising & Analytics

Google Ads Manager

Meta Ads Manager

LinkedIn Campaign Manager

GA4

Google Tag Manager (GTM)

A/B Testing & CRO

Conversion Tracking (pixel/events/server-side preferred)

UTM Strategy

Landing Page & Funnel Optimization

High-converting landing pages

Heatmaps

Split testing

Funnel performance & attribution

CRM & Automation Tools

HubSpot / Zoho / GoHighLevel

Mailchimp / SendGrid / ActiveCampaign

Instantly / Lemlist / Apollo / Smartlead

Zapier / Make

🔵 Key Responsibilities

Plan, execute & scale paid campaigns across Google, Meta & LinkedIn

Generate qualified leads across multiple business verticals

Build high-conversion landing pages & funnels

Execute full SEO roadmap

Design & optimize automated email sequences

Monitor CPL, CPA, ROAS, CAC, LTV & Conversion Rate

Maintain consistency & predictability in lead flow

Competitor & keyword intelligence reporting

Deliver weekly & monthly performance reports

Collaborate with internal teams on lead targets & pipeline growth

🔵 Required Skills & Competencies

Minimum 4€“5 years in performance marketing & digital lead generation

Proven experience targeting US/UK/Australia/NZ/Dubai markets

Strong portfolio of Google & Meta campaigns

Mandatory experience with Upwork, Fiverr & Sales Navigator

Excellent written & verbal communication in English

Strong analytical & data-driven decision-making capabilities

Deep understanding of cold email KPIs & deliverability metrics

Ability to work independently on night shift

Must have a reliable WFH setup

Link given apply now -

• Experience

  4 - 5 Years

• No. of Openings

  50

• Education

  Graduate (Certificate/Diploma/Others)

• Role

  Digital Marketing Specialist

• Industry Type

  Media / Entertainment / Broadcasting

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face Interview Location

  TDI TAJ PLAZA, SCO 522, Sector 117, Sahibzada Ajit Singh Nagar, Punjab 160055