about petfolk
petfolk is dedicated to creating delightful experiences for pets and their parents through premium grooming, care, and wellness services. we combine expert care with a community-driven approach to make pet care accessible, fun, and engaging.
role overview
we are seeking a dynamic and energetic field marketing executive to drive brand awareness, customer engagement, and lead generation for petfolk at the ground level. the role involves planning and executing on-ground marketing campaigns, partnerships, and activations that connect directly with pet parents and local communities.
key responsibilities
identify, negotiate, and close deals for the expansion of petfolk pods in preselected areas
community engagement & outreach
organize and execute local marketing campaigns, events, and activations (pet fairs, adoption drives, community meetups, etc.).
build relationships with pet communities, veterinarians, pet stores, and local businesses to generate referrals and partnerships.
brand awareness & promotions
represent petfolk at events and ensure consistent brand messaging.
identify hyperlocal marketing opportunities to increase brand visibility.
capture and manage leads from on-ground campaigns and events.
scout for locations identification and collaborations/partnerships
work closely with sales and operations to convert leads into bookings.
market intelligence
track competitor activities, local trends, and customer preferences.
provide feedback to the marketing team for refining campaigns and offerings.
key skills & attributes
strong communication and interpersonal skills
passion for pets and ability to connect with pet parents
outgoing, energetic, and comfortable engaging with crowds
ability to manage multiple campaigns and activations simultaneously
problem-solving mindset with a focus on execution
qualifications
zeal in marketing
12 years of experience in field marketing, brand promotions, or community engagement
experience in the pet care, fmcg, or lifestyle industry is a plus
willingness to travel locally and work on weekends/events when required
what we offer
opportunity to be part of a fast-growing pet care brand
a dynamic work environment with exposure to community-driven marketing
competitive salary + performance incentives
perks for pet lovers
Experience
1 - 3 Years
No. of Openings
2
Education
12th Pass, Any Bachelor Degree
Role
Field Marketing Executive
Industry Type
FMCG / Retail / Food / Beverages
Gender
Male
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Face interview location
T hub 2.0, Vittal Rao Nagar, Madhapur, Hyderabad, Telangana, 500032
1 - 3 Years
2 Openings
2.0 - 3.0 Lac/Yr
Face-to-Face interview
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