Area Sales Manager - Full Time

Job Title:

Area Sales Manager General Trade (ASM GT)

Location:

Noida (Sector 63) & Delhi NCR

Company Name:

Farmorigin Agroscience Private Limited

Brand:

Haldivita

Industry:

FMCG (Biscuits & Namkeen)

Salary Package:

40,000 per month + Attractive Performance-Based Incentives

Job Summary:

Farmorigin Agroscience Private Limited (Brand: Haldivita) is looking for a dynamic and result-oriented Area Sales Manager General Trade (ASM GT) to manage and expand our GT business across Noida & Delhi NCR. The candidate will be responsible for driving sales growth, distributor management, team handling, market expansion, and brand visibility for our Biscuits and Namkeen portfolio.

Key Responsibilities:

Sales & Business Development

Achieve monthly, quarterly, and annual sales targets for GT channel.

Develop and implement effective sales strategies to increase market penetration.

Expand distribution network by appointing new distributors and retailers.

Ensure proper product availability and visibility across assigned territory.

Distributor & Channel Management

Manage and strengthen relationships with distributors and key GT partners.

Monitor distributor stock, secondary sales, and ensure timely order execution.

Resolve distributor and retailer issues efficiently.

Team Management

Recruit, train, motivate, and monitor Sales Officers/Field Sales Executives.

Set daily/weekly targets and track team performance.

Conduct regular market visits and joint field working.

Market Execution & Visibility

Ensure effective implementation of trade schemes, promotions, and launches.

Improve shelf visibility, merchandising, and brand presence.

Track competitor activities and share market insights with management.

Reporting & Analysis

Prepare daily, weekly, and monthly sales reports.

Analyze sales data, market trends, and distributor performance.

Ensure accurate reporting and timely MIS submission.

Eligibility & Requirements:

Education: Graduate (MBA in Sales & Marketing preferred)

Experience:

36 years of experience in FMCG sales

Minimum 2 years as ASM or Sr. Sales Officer in GT

Product Experience: Biscuits, Namkeen, or Food FMCG preferred

Skills Required:

Strong leadership and team-handling skills

Excellent communication and negotiation skills

Market planning and execution capability

Strong analytical and reporting skills

Mobility:

Mandatory two-wheeler with valid license

Willing to travel extensively within Noida & Delhi NCR

Key Performance Indicators (KPIs):

Achievement of sales targets

Distributor productivity and expansion

Market coverage and outlet growth

Team performance and retention

Brand visibility and execution quality

• Experience

  2 - 5 Years

• No. of Openings

  10

• Education

  Graduate (B.A)

• Role

  Area Sales Manager

• Industry Type

  FMCG / Retail / Food / Beverages

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office