The Area Sales Manager will be responsible for primary and secondary target achievement of the assigned territory. Handle General Trade & Modern Trade for Personal Care/Food & Snacks/Dairy/Beverages categories. Adept at identifying and developing key clients for business excellence and accomplishment of targets.Responsibilities -- Primary and secondary target achievement of the area- Monthly Sales planning and forecasting, taking into account the shelf life- Channel Management- Cost Management- Month wise business forecasting,bench marking the previous year- Data & aligning with the Annual Operating Plan- Competition tracking & making proactive plans to counter the new entrants- Allocate manpower in different areas depending upon the individual capabilities- Mentor, motivate and guide team members ensuring sales - business generation and achieving budgeted figures, and activity ratio on monthly basis- Training subordinates to develop requisite skills; conducting trainings on products, selling skills, lead prospecting and closing skillsDesired Skills & Experience - Education & Experience:The role will possess the following qualifications and experience:- Any graduate with Masters degree in Sales/Marketing preferred