1. Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns2. Manage an organization's website and maintain it, keeping best practices in mind3. Analyze digital data to draw key recommendations around website optimization4. Coordinate with sales team to create marketing campaigns5. Prepare emails to send out to customers6. Monitor key online marketing metrics to track success7. Create and maintain online listings across e-commerce platforms8. Ensure that the brand message is consistent9. Plan and direct marketing campaigns10. Work with various content formats such as blogs, videos, audio podcasts, etc11. Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.12. Optimize content for the website and social media platforms13. Preparing accurate reports on our marketing campaigns overall performance.14. Designs, builds, and maintains our social media presence.15. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).16. Identifies trends and insights and optimizes spend and performance based on the insights.17. Brainstorms new and creative growth strategies through digital marketing.18. Plans, executes, and measures experiments and conversion tests.19. Collaborates with internal teams to create landing pages and optimize user experience.20. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.21. Identifies critical conversion points and drop off points and optimizes user funnels.22. Implement and analyze performance metrics23. Execute new and creative collaborations among technologies and platforms24. Provides thought leadership and perspective for adoption where appropriate.